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On 26 April 2008 new amendments to the Law on Alcohol Control came into force. The amended Law abolishes the unconditional prohibition to advertise alcoholic beverages in TV programmes. According to the former amendments of the Law on Alcohol Control (see IRIS 2007-8:15), which came into force on 1 January 2008, alcohol advertising was prohibited from 6 a.m. to 11 p.m. in broadcast programmes of broadcasters under Lithuania’s jurisdiction. When the prohibition to broadcast alcohol advertising came into force, the broadcasters of Lithuania suspended the live broadcast of all sports and began to...

On 25 February, the State Consumer Rights Protection Authority imposed a fine of EUR 580 on the national broadcaster TV3 for the violation of provisions of the Law on Alcohol Control. The reason for the fine on TV3 was a live broadcast of a basketball match on 9 January 2008 at 7 p.m. The Law on Alcohol Control prohibits alcohol advertisements with the participation of athletes and provides watershed hours for alcohol advertising from 6 a.m. to 11 p.m. TV3 was deemed to have violated the mentioned provisions of the Law by showing basketball players wearing T-shirts with logos of the famous and...

With the aim of implementing the Unfair Commercial Practices Directive (Directive 2005/29/EC) the Lithuanian Seimas (Parliament) amended the Lietuvos Respublikos reklamos įstatymas (Law on Advertising). The new law came into force on 1 February 2008. Principally, it was the provisions regarding misleading and comparative advertising that were amended. As the provisions of the Law on Advertising are applicable also to advertising in broadcasting, these amendments and additions are also relevant for the field of broadcasting. According to the new Law, advertising shall be considered as misleading...

On 1 September 2007 the Rules of Implementation of the Requirements on Broadcasting Advertising and Sponsorship came into force. These Rules were adopted on 1 August 2007 by decision of the Lietuvos radijo ir televizijos komisija (Radio and Television Commission of Lithuania - RTCL). The Rules were prepared following the requirements on the implementation of the Law on Provisions of Information to the Public, which only determined the general provisions for the broadcasting of advertisements and sponsors’ announcements. Whereas the Law did not clearly specify the implementation of the above-mentioned...

On 21 June 2007, the Seimas (Lithuanian Parliament) adopted amendments to the Alkoholio kontrolës ástatymas (Act on Alcohol Control). The amended Act establishes stricter requirements in regard to the advertising of alcohol. The aim of the new provisions is to reduce the spread of alcohol usage in the society, particularly among young people. Under the new provisions of the Act, the advertisement of alcohol in television is prohibited from 6 a.m. to 11 p.m. This new provision shall enter into force on 1 January 2008. According to the present Law on Alcohol Control, the advertisement of alcohol...