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IRIS 1995-2:1/23 [GB] Creating the Superhighways of the Future

The President of the Board of Trade presented the considerations of the Government on issues raised by convergence, the development of multimedia and the scope for creating new broadband applications. The Paper also responds to the Report of the Trade and Industry Select Committee optical fibre networks. Three related issues, in particular, are examined: the potential public and private sector uses for emerging communications networks, in the light of the ten areas for application highlighted by the Bangemann Report (May 1994); the role of the regulatory framework for the telecommunications industry...

IRIS 1995-2:1/22 [GB] ITC Publishes New Rules on Advertising of Food, Slimming Products and Pharmaceutical Products

On 1 February 1995, the Independent Television Commision (ITC) published a number of amendments to the ITC Code of Advertising Standards and Practice. These amendments concern the advertising of food, slimming products and pharmaceutical products. They have immediate effect. The rules on food advertising have been reviewed in the context of the government's 'Health of the Nation' White Paper. As a result, the new Code outlaws, inter alia, health claims that are not fully substantiated. The section governing the advertising of slimming products has been introduced in response to a rapidly expanding...

IRIS 1995-2:1/21 [GB] New Advertising and Sponsorship Rules

The British Codes of Advertising and Sales Promotion have recently been amended by the Committee of Advertising Practice (CAP). The CAP (comprising 22 trade associations and professional bodies representing the advertisers, agencies and all aspects of the media) devises the Codes, provides a range of sanctions and pre-publication copy advice. The new Codes, the first revision since 1988 and drawn up after consultation with over 150 organisations, reflect the basic principles that were drawn up originally in 1961: that advertisements be legal, decent, honest and truthful; be prepared with a sense...

IRIS 1995-2:1/20 [GB] Adjudication by the Advertising Standards Authority on Complaints against BSkyB

The Advertising Standards Authority received 167 complaints nationwide concerning a poster for the film Indecent Proposal to be broadcast by BSkyB. This featured a photograph of a woman's body between waist and thighs clad only in briefs with the headline ' The Price is Right So They Come On Down' (an adaptation of the title and catchphrase of a popular game show); the complaints considered the poster to be tasteless and offensive. The film in question concerned the payment of $1 million to a husband for a night with his wife. The complaints were upheld. The Authority noted that the advertisement...

IRIS 1995-2:1/19 [GB-FR] Bi-lateral Film Co-Production Treaty Signed

On 8 November 1994, a new co-production agreement between France and the United Kingdom was signed in Paris following the initial meeting of the Mixed Commission in London in March 1993. The new Agreement updates the 1965 Treaty, which was modified and prolonged by several exchanges of notes. The Agreement is not yet in force. The key objective of the revision of the Treaty is to achieve greater flexibility, given current film production practices. For example, provisions permit third country producers to take part in co-productions under the Agreement and 'participation' now extends to making...