Search results : 1513

In a decision of 11 November 2013, the Austrian Bundeskommunikationssenat (Federal Communications Board - BKS), following a request from the Austrian public broadcaster Österreichischer Rundfunk (ORF) to amend the concept for its media library, commented on the definition of sponsorship in non-linear media services. The procedure followed a complaint by the lower-instance Kommunikationsbehörde Austria (Austrian Communications Authority - KommAustria) about ORF’s plans to amend its marketing concept. KommAustria had found, on the one hand, that ORF sold advertising slots that were not tied to particular...

On 12 November 2013, the Chamber of Deputies (Lower Chamber of the Romanian Parliament) with large majority rejected the Draft Law for the modification of Article 13 of the Legea nr.148/2000, privind publicitatea, cu modificările şi completările ulterioare (Law no. 148/2000 on the advertising, with further modifications and completions). The decision of the Deputies is final. The Draft Law had been rejected by the Senate (Upper Chamber) on 4 June 2013 (see also IRIS 2006-6/33). The Draft Law intended to modify Article 13 (1) by extending the legal permission of advertisements for alcoholic beverages...

On 22 November 2012, the Hungarian National Assembly adopted the new Act XXXVI of 2013 on the Electoral Procedure (hereinafter “the new Electoral Procedure”), which lays down amended rules regarding political advertising during campaign periods for national parliamentary, municipal, and European Parliamentary elections. According to Article 32 (3) of Act CLXXXV of 2010 on Media Services and Mass Media (hereinafter “the Media Law”) political advertisements may only be disseminated in compliance with the relevant rules of the new Electoral Procedure. Political advertisements are programmes released...

The Federal Council (the Swiss government) has modified, with effect from 1 June 2013, the concession granted to the Swiss radio and television broadcasting company (SSR) to allow it to develop its activities on the Internet. The measure was adopted after negotiations between SSR and newspaper editors with a view to concluding a collaboration agreement in the field of Internet (see IRIS 2012-9/13) had broken down. The Federal Council then maintained the principle of not allowing SSR to use advertising or sponsoring on its Internet sites, and expressed its intention to allow the public-service broadcaster...

In a recently published decision of 11 September 2013, the Austrian Bundeskommunikationssenat (Federal Communications Board - BKS) ruled on the distinction between sponsor references and product placement. In the case at hand, the Austrian public broadcaster Österreichischer Rundfunk (ORF) had displayed the logo of the Austrian daily newspaper “Kurier” to the right of the match clock on several occasions during a football match when the match score had been shown. The regulator, KommAustria, had considered the appearance of the advertising logo as a sponsor reference prohibited under Article 17(1)...