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On 29 September 2005 the representatives of the Magyar Reklámszövetség (Hungarian Advertising Association - MRSz), the Önszabályozó Reklám Testület (Hungarian Advertising Self-regulatory Board - ÖRT)-thetwo main self-regulatory organisations of the national advertising industry - and of further 20 professional associations involved in matters of advertising -- signed the amendment to the Magyar Reklámetikai Kódex (HungarianCode of AdvertisingEthics). This code of conduct serves as the common basis of self-regulatory practices in the Hungarian advertising industry. Its original version was adopted...

The Commission for Youth Media Protection (KJM) has for the first time positively evaluated two partial solutions to age verification systems (AVS) for securing closed user groups on the Internet as defined by § 4 paragraph 2 line 2 of the Youth Media Protection Treaty. (JMStV). The modules are based on the plans of “fun SmartPay AVS” of fun communications ltd and “Identity Check with Q-Bit” of the SCHUFA Holding AG (an organisation involved with loans). In the KJM's opinion, an age verification system can only fulfil the requirements of the JMStv treaty, if firstly, the user's age may be verified...

In the run-up to the German parliamentary elections in October 2005 several rulings were issued in the German courts on the requirement for television broadcasters to transmit party political broadcasts. The subject was the party political broadcast of a small party that had anarchy as part of its political programme. The public service broadcasters ARD and ZDF had refused to broadcast it on the grounds of protecting young people. The verbal content of the broadcast comprised the party's candidate for Chancellor shouting out his “address”. The final fade-in ran: “Your vote for the garbage“. Otherwise...

The Broadcasting Council of the Czech Republic has fined the management of the channels NOVA and PRIMA around CZK 4 million and CZK 5 million respectively (approximately EUR 130,000 and EUR 160,000) for broadcasting the TV Reality Show Big Brother . The broadcasting of the show infringed § 32 paragraph 2 g) of the Broadcasting Act, whereby programmes which are likely to adversely affect the physical, intellectual and emotional well-being of children or young people may not be broadcast between 06:00 h and 22:00 h in the evening. These programmes may have a problematic effect on children and young...

The Finnish Consumer Agency, the Consumer Ombudsman and the National Public Health Institute have drafted recommendations as a guide for advertisers when marketing foodstuffs to children. Such recommendations are deemed necessary to counter the spread of obesity in children and are based on several reviews which found that the contents and volume of advertising contribute to influencing consumption habits especially where children and adolescents are concerned. Advertising of foodstuffs aimed at children was found to consist mainly of messages associating sugary cereals, soft drinks, sweets, potato...