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On 12 October 2012 the Broadcasting Authority of Ireland (BAI) announced the outcome of consultations on the revision of the General and Children’s Commercial Communications Codes (see IRIS 2011-7/29). The revised Codes will deal, in particular, with the approach to be taken to products that are high in fat, salt and sugar (HFSS). The BAI is required under section 42 of the Broadcasting Act 2009 to develop advertising codes to protect the general public health interests of children and may prohibit the advertising in a broadcasting service of a particular class or classes of foods. Prior to the...

The TV show “Tag des Glücks” (“Day of Luck”) run by the lottery organisation Süddeutsche Klassenlotterie (SKL) was taken off air in October 2012. This was the response of the companies involved to several decisions of the Kommission für Zulassung und Aufsicht (Licensing and Monitoring Commission - ZAK), which had criticised the show and stopped its broadcasting on several occasions in the past few years. The ZAK had repeatedly found that the programme had infringed the ban on the public advertising of gambling pursuant to section 5(3) of the Glücksspielstaatsvertrag (Inter-State Treaty on Gambling...

The Parliament of the Czech Republic approved an amendment of the Broadcasting Act concerning the increased volume of commercials compared to the rest of television programming. For a long time, the Council for Radio and Television Broadcasting (the Council) has received a wide range of complaints from viewers dealing with increased commercial sound volumes during the broadcasting of commercials. According to the amended Broadcasting Act, it is the responsibility of the Council to authoritatively intervene in any case of significant volume increases during television advertising. Previously, the...

At its session held on 13 November 2012, the Council of the Communications Regulatory Agency (CRA) adopted the Code amending the Code on Commercial Communications (Code) in order to reflect the newly taken approach to the legal understanding of a “significant value” of promoted goods and services. The Code, as now amended, considers any inclusion of goods and services in the audiovisual or radio programme as product placement, regardless of their value. The Code has been in force since 1 January 2012. However, the application of provisions on product placement was postponed until 1 January 2013...

The Keshili Kombetar i Radios dhe Televizionit (National Council of Radio and Television - KKRT) has issued a warning to radio and television broadcasters regarding the advertising of medical products. The KKRT found that the broadcasters violate extensively against Albanian law. According to Article 58 of the Law no. 8410, of 30.9.1998, “On public and private radio and television in the Republic of Albania”, the broadcasting of advertising spots for medicine or medical treatment that is available only upon subscription is prohibited. Based on this regulation, the KKRT has asked electronic media...