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On 3 January 2013, in plenary assembly at the end of a process of thorough consideration in conjunction with radio and television companies, journalists, and representatives of social networks, the audiovisual regulatory authority (Conseil Supérieur de l’Audiovisuel - CSA) revised its decision to ban specific references to social networks in radio and television broadcasts. It has become a frequent occurrence for channels to refer viewers to the pages devoted to their programmes on social networks such as Facebook, or to invite them to respond with a Tweet. Until now, radio and television broadcasts...

In a ruling of 17 December 2012 (case no. 5 K 1128/11.NW), which is yet to be published, the Verwaltungsgericht Neustadt an der Weinstraße (Neustadt an der Weinstraße Administrative Court - VG) upheld the appeal by the TV broadcaster Sat.1 against a decision of the Landesmedienanstalt Rheinland-Pfalz (Rhineland-Palatinate media authority - LMK) concerning unlawful product placement. The Kommission für Zulassung und Aufsicht (Licensing and Monitoring Commission - ZAK), a joint body created by the Landesmedienanstalten (regional media authorities) to monitor the media at national level, had found...

In a decision of 5 November 2012, the Austrian Bundeskommunikationssenat (Federal Communications Senate - BKS) confirmed that a sponsor reference that was excessively promotional in nature should be separated from the preceding programme by optical, acoustic and spatial means, in accordance with the rules on “traditional” television advertising. The decision concerned a reference to a photography studio as sponsor of a programme broadcast by Burgenländisches Kabelfernsehen (BKF). The reference was accompanied by the following spoken text: “Steve Haider photography, your partner for modern corporate...

In a decision of 5 November 2012, the Austrian Bundeskommunikationssenat (Federal Communications Senate - BKS) explained the difference between surreptitious advertising and product placement in a radio competition. The case concerned a competition organised over several days by the radio station Ö3 and based heavily on the state lottery. On the days of the relevant broadcasts, presenters drew a total of 12 bonus numbers, always just before the hourly news bulletin. Listeners were urged to see if the numbers were on their lottery tickets, which could be up to six months old. After the news bulletin,...

In several meetings of the Komisioni për Edukimin dhe Mjetet e Informimit Publik (Parliamentary Media Commission - KEMIP) in the course of December 2012, the discussions on the 2013 state budget for the electronic media regulatory authority Këshilli Kombëtar i Radios dhe Televizionit (National Council of Radio and Television - KKRT) and the public broadcaster Radio Televizioni Shqiptar (Albanian Radio and Television - RTSH) highlighted the existing problems in current methods of determining their respective funding. According to Art. 11 of the Law no. 8410 (on Public and Private Radio and Television...