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On 4 June 2013 the Broadcasting Authority of Ireland (BAI) published revised versions of its General and Children’s Commercial Communications Codes. The Codes deal with advertising, sponsorship, product placement and other forms of commercial promotion. The revisions deal, in particular, with the approach to be taken to products that are high in fat, salt and sugar (HFSS). The Codes apply to all radio and television broadcasters regulated in the Republic of Ireland. The BAI is required under section 42 of the Broadcasting Act 2009 to develop advertising codes to protect the general public health...

On 24 May 2013 Ofcom ordered a review of the amount of alcohol advertising on television, after it emerged that children are increasingly watching reality programmes, such as: Britain’s Got Talent, X-Factor, and I’m A Celebrity, Get Me Out of Here, which can show such advertisements under current rules. The existing guidelines ban adverts from being aired during shows that have a particular appeal to the under 18s. But research carried out for the broadcasting regulator reveals that children saw an average 3.2 alcohol adverts per week in 2011 - an increase of 18% on 2007 when they saw 2.7 per week. The...

On 14 May 2013, the Czech broadcasting regulatory authority Rada pro Rozhlasové A Televizní Vysílání (Council for Radio and Television - RRTV) issued a Decree regulating certain characteristics of audio signal levels in advertising, teleshopping and sponsorship information on television. It is based on the stipulations contained in the Czech Broadcasting Act No. 231/2001 Coll. (see IRIS 2013-1/12) and specifies the requirements and technical aspects of the broadcasting audio signal. According to the Decree, the television broadcaster shall ensure that the level of the audio signal of advertising,...

On 16 May 2013, the Consiliul Naţional al Audiovizualului (National Audiovisual Council - CNA) rejected by 8 votes to one the Draft Decision to oblige media service providers to install and display a counter for TV advertising. The president of the CNA issued the proposal to install counters that are displayed simultaneously with the advertisement directly on the TV screen. The counter is supposed to enable viewers to control whether the media service providers comply with the quantitiatve advertising rules of the Audiovisual Media Services Directive 2010/13/EU and the national media law, specifically...

The Camera Deputaţilor (Chamber of Deputies, Lower Chamber of the Romanian Parliament) approved on 23 April 2013 the Government’s Emergency Ordinance no. 25 of 10 April 2013 for the modification and completion of the Audiovisual Law no. 504/2002. The Romanian Senate (Upper Chamber) will have the final decision (see inter alia IRIS 2010-1/36, IRIS 2011-4/31, IRIS 2011-7/37, and IRIS 2013-3/26). The Emergency Ordinance intends to boost the development of the Romanian audiovisual market by fostering and encouraging local TV production, investments in local programmes and other developments and economic...