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On 9 February 2021, the Istituto dell'Autodisciplina Pubblicitaria (Italian Advertising Self-Regulatory Body - IAP) passed a new regulation to discipline commercial communications concerning food products and beverages. The approval of this act aims to strengthen the protection of children and ensure healthy eating. The regulation at hand constitutes an attempt to implement some of the provisions of the revised AVMS Directive, that has not yet been transposed by Italy. It largely resorts to a self-regulatory and co-regulatory mechanism, for instance, by suggesting the adoption of codes...

The Staatsvertrag zur Neuregulierung des Glücksspielwesens in Deutschland (state treaty on a new system of regulation for gambling in Germany, Glücksspielstaatsvertrag 2021 – GlüStV 2021), which was signed by the heads of government of the German Länder on 29 October 2020, should enter into force on 1 July 2021. However, this is dependent on the treaty being ratified by at least 13 Länder by 30 April 2021 and by Saxony-Anhalt, where the new joint gambling authority of the Länder will be based, from 30 June 2021. The new state gambling treaty contains fundamental...

The 14 German Landesmedienanstalten (state media authorities) have jointly drafted new rules to implement the provisions of the new Medienstaatsvertrag (state media treaty – MStV). The boards of the individual media regulators are now gradually approving these rules, clearing the way for them to enter into force. The new rules are designed, among other things, to express in practical terms the MStV’s provisions on advertising.The principle being that minor broadcasting services (primarily Internet streams) do not require prior authorisation, and the MStV’s new provisions on media...

The Radio and Television Commission of Lithuania (LRTK) has implemented new changes of the Law on Provision of Information to the Public of the Republic of Lithuania, which transposed Directive (EU) 2018/1808 of the European Parliament and of the Council of 14 November 2018 amending Directive 2010/13/EU on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services. The LRTK has supplemented and changed its former decision on the Requirements for audiovisual commercial communication, broadcasting...

On 3 February 2021, the Advertising Standards Authority (ASA), the United Kingdom’s regulator of advertising across all media, banned Ryanair’s “jab and go” TV campaign on the grounds that it encouraged the public to act irresponsibly once they had received a coronavirus vaccination shot. The ban came just days after the Ryanair chief executive, Michael O’Leary, stated in a BBC Radio 4 interview that he expected a revival of European beach holidays in the summer of 2021. The two controversial television advertisements were launched on Boxing Day and were seen between...