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The Association of Internet Media in the Slovak Republic (AIM) have adopted a document on Internet Advertising Standards ( Odporúčania pre internetovú reklamu ( Standards )) that was created on the basis of existing standards and the recommendation of the Interactive Advertising Bureau (IAB). It will enter into force on 1 January 2008. The members of the AIM are the biggest internet service providers in the Slovak Republic. The main purpose of this document is to avoid negative reactions from those receiving internet advertising concerning, for example intrusive advertising formats, the high frequency...

In its Decision No. 762 of 11 September 2007, the Consiliul Naţional al Audiovizualului (National Audiovisual Council - CNA), the Romanian regulator for the electronic media, adopted amendments to the Regulatory Code for Audiovisual Content (for information on the previous amendment, see IRIS 2007-4: 19). According to the changes, it is prohibited in advertising and teleshopping to show doctors or doctors’ practices where their identity is mentioned or is recognisable (section 109(3)). Section II of Decision No. 194/2007 (published in the Romanian Official Gazette, Part 1, No. 152 of 2 March 2007)...

On 1 September 2007 the Rules of Implementation of the Requirements on Broadcasting Advertising and Sponsorship came into force. These Rules were adopted on 1 August 2007 by decision of the Lietuvos radijo ir televizijos komisija (Radio and Television Commission of Lithuania - RTCL). The Rules were prepared following the requirements on the implementation of the Law on Provisions of Information to the Public, which only determined the general provisions for the broadcasting of advertisements and sponsors’ announcements. Whereas the Law did not clearly specify the implementation of the above-mentioned...

The UK Advertising Standards Authority has prohibited the display of two posters advertising the film “Shoot Em Up”. This followed 55 complaints, objecting on a number of grounds including that: the posters (a) glorified and glamorised gun crime; (b) were insensitive to the families of victims of gun crimes; (c) were offensive and unduly threatening; and (d) were capable of causing distress to children. The ASA considered the matter under various Clauses of the Code on Advertising Practice (2.2; 5.1; 5.2; 9.1; 11.1). Two posters were held to be glamorising guns - as opposed to simply reflecting...

Call TV programmes - programmes where viewers are invited to phone in or send SMS messages at premium rates in order win hypothetical prizes - have been under the scrutiny of the Conseil Supérieur de l’Audiovisuel (audiovisual regulatory authority - CSA) for several months. In 2002 the CSA adopted a recommendation establishing rules for calls at premium rates, which were authorised if they were “occasional and discrete” and if they were an extension of a programme being broadcast at that point in time. Call TV operates according to a different model, however, since the calls at premium rates are...