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The proposal for a Spanish Audiovisual Act was approved on 16 October 2009 by the Spanish government. If signed into law, the bill will revoke fourteen standards and regulations related to the radio, television and telecommunications industries. Among others, these include the acts that have regulated private commercial channels and the local television channels of the Spanish autonomous communities from 1988 and 1983 respectively. Composed of sixty articles, the most important aspects of this bill are the following: - The new law tries to provide added protection for minors. It forbids the broadcasting...

On 30 October 2009, the Minister-Presidents of the Länder signed the 13. Rundfunkänderungsstaatsvertrag (13th amendment to the Inter-State Broadcasting Agreement - RÄStV ). The primary reason for adopting the 13th RÄStV is to transpose the Audiovisual Media Services Directive 2007/65/EC into German law. In particular, product placement is allowed in certain cases for the first time (see IRIS 2009-6:9). Public service broadcasters are permitted to use product placement "during cinema films, television films and series, sports broadcasts and light entertainment programmes, which were not commissioned...

On 14 October 2009, the Belgian Jury voor Ethische Praktijken inzake Reclame (Jury for Ethical Practices Concerning Advertising) issued a decision on a complaint, lodged by a member of the public, against the Flemish public broadcasting corporation VRT. The Jury for Ethical Practices Concerning Advertising is the self-disciplinary authority of the advertising and marketing sector in Belgium. It examines the compliance of advertisements with self-disciplinary advertising codes, such as the International Chamber of Commerce’s International Code of Advertising Practice, either after a complaint by...

The main regulatory framework for broadcasting is the Law on Radio and Television Broadcasting N. 7(I)/1998 (see IRIS 2001-1/13) as amended up to 2009. The Law amended and consolidated the Laws N. 120/1990 and N. 29(I)/1992 on radio and television respectively. Its main objectives are to allow the establishment and operation of private commercial broadcasters; to ensure the editorial and creative independence of professionals in the broadcast media and to set requirements for safeguarding media pluralism. The most significant provision of the Law is the establishment of the Radio Television Authority,...

On 8 October 2009, the European Commission decided to close infringement procedures initiated against Italy and Estonia for breaches of the EU’s advertising rules, as set out in the old Television without Frontiers (TwF) Directive. In regard to Italy, the Commission’s concerns focused on three fronts: (1) Teleshopping messages too short to enable their identification as such by viewers were being broadcast by Italian television channels, while also not being counted towards the twelve-minute hourly advertising limit; (2) Television stations' self-promotional spots were not included within Italy’s...