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The Broadcasting Authority of Ireland (BAI) is to permit paid product placement on Irish television. Authorization of product placement will extend to all television services: community, commercial, and public service broadcasters. The decision follows a public consultation process, which was completed in January this year and carried out by the BAI pursuant to s.44 of the Broadcasting Act 2009 (see IRIS 2009-10/18). Product placement is to be included in the BAI’s revised General and Children’s Commercial Communications Codes, which will be published shortly and will take effect from Monday, 2...

The Broadcasting Authority of Ireland (BAI) on 31 January 2011 published the new BAI Broadcasting Code on Election Coverage (Election Code). The new Election Code details a range of rules with which all Irish broadcasters must comply when covering all relevant statutory elections (including Local, European, General and By-elections) held in Ireland. The Broadcasting Act 2009 s.42 requires the BAI to introduce codes governing standards and practice to be observed by broadcasters. The new Election Code reflects existing practice and codes established by the BAI and its predecessor regulatory bodies,...

The European Commission has finished the preliminary analysis of the measures implementing the Audiovisual Media Services (AVMS) Directive into national law notified by 16 Member States: Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Greece, Ireland, Italy, Malta, the Netherlands, Romania, Spain, Sweden, Slovakia and the United Kingdom. Subsequently, the European Commission has sent fact-finding letters to these states inquiring about these implementing measures. The Commission is thus seeking to ensure that all provisions of the AVMS Directive have been correctly transposed into...

The Irish High Court on 11 October 2010 ruled that remedies to block or disable access to Internet sites, to interrupt a transmission over a network or to cut off Internet access are not permitted by Irish law. This case was the latest of several taken by record companies against Internet service providers seeking to address the issue of copyright infringement over the Internet (see: IRIS 2005-10/28, IRIS 2006-4/26 and IRIS 2010-6/34). The record companies (EMI, Sony, Universal, Warner and WEA) sought relief against Internet service provider UPC, requiring it to stop unauthorised copying and file-sharing...

On 24 June 2010, the European Commission issued a set of reasoned opinions to 12 member states (Austria, Cyprus, Estonia, Greece, Finland, Hungary, Lithuania, Luxemburg, Latvia, Poland, Portugal, and Slovenia) requesting that they proceed with updating their national broadcasting legislation in order to bring it into compliance with the Audiovisual Media Service (AVMS) Directive. The Directive, which replaced the Television without Frontiers Directive of 1989 (as amended), was adopted in December 1997 with the intention of bringing the EU’s broadcasting rules up to speed with the digital age. The...