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On 21 March 2000, the Minister for Culture, Ms. Elsebeth Gerner, presented a draft concerning the broadcast of TV Services. In the following days the initiative was intensively discussed in the press as the draft presents controversial points of view. On 28 March 2000, the government parties, the Social Democratic Party and the Radical Party, entered into a political settlement with the Socialist People´s Party and the Centre Democrats to be in force for the period 1 January 2001 to 31 December 2004. The main points of the agreement concern the financing of public service programmes, TV advertising...

On Friday 13 November 1999, a national football game between Denmark and Israel took place. In Denmark, it was considered an important sport event followed by a majority of the Danish population. However, the game was broadcast by channel TV3 exclusively. This broadcaster company is a pay channel accessible by only 71% of the population. Article 3a of the "Television without Frontiers" (Directive 89/552/EEC as amended by Directive 97/36/EC) provides for free access for the public to TV broadcasting of events important to society. A substantial proportion of the public in a Member State may not...

The Nordic countries have enacted legal rules and other regulatory texts concerning advertising in broadcasting which are broadly similar. All five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) have also largely implemented the recommendations on "Joint rules for television advertising", adopted by the Nordic Council of Ministers in 1991, according to a recent report from the Nordic Council of Ministers. All Nordic countries subscribe to the principle that advertising must be clearly identifiable as such. They have all enacted legislation making ethical demands on advertisers,...

Radio and television broadcasting is organised at three levels in Denmark. "Danmarks Radio" (DR) and "TV2" are public service stations with nation-wide range. TV2 also has a particular obligation to serve regional interests. Furthermore, regional communication is undertaken by regional broadcasters connected to DR and TV2, as well as other (licensed) radio- and TV stations, such as independent satellite or cable broadcasters. Finally, the local interests are served by about 50 local TV stations and 300 radio stations. Radio and TV broadcasting is subject to the Broadcasting Act 1992, which since...

Denmark has implemented the provisions of the "Television without Frontiers" Directive concerning the access of the public to major sports events. This makes Denmark the first Member State to take national measures pursuant to Article 3A of the Directive which ensures that broadcasters under its jurisdiction do not broadcast on an exclusive basis any events which are regarded by Denmark as being of major importance for society in such a way as to deprive a substantial proportion of the Danish public of the possibility of following such events via live coverage or deferred coverage on free television....