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Polish public television corporation Telewizja Polska SA (TVP) is strengthening its co-operation with the European cultural TV channel ARTE. The basic guidelines for co-operation between TVP and ARTE were originally established by an agreement signed in 1996. TVP thus became the first public service broadcaster in Central and Eastern Europe to reach such an agreement with the Franco-German channel. ARTE (Association Relative à la Télévision Européenne) was founded in 1991 as a consortium of European economic interests (GEIE) by its two equal shareholders ARTE Deutschland TV GmbH and ARTE France....

As a result of an amendment to the Ustawa o zmianie ustawy o zwalczaniu nieuczciwej konkurencji oraz o zmianie ustawy o radiodonii i telewizji (Unfair Competition Act of 16 April 1993), adopted on 16 March 2000, new regulations on comparative advertising have been introduced in Poland. Comparative advertising was previously banned as it was considered anticompetitive unless it contained information that was accurate and useful to customers. There was no more detailed definition of the concept of comparative advertising. According to the amendment, comparative advertising includes commercials in...

A draft of amendments to the Broadcasting Act 1992 adopted on 31 March 2000 by the Parliament provides for harmonization of Polish audiovisual law with European Union standards. In accordance with the provisions contained in the Directive on "Television Without Frontiers" some new legal definitions were added, such as the definition of sponsorship, teleshopping and surreptitious advertising (the latter is banned). Advertising issues were regulated as a whole in the law; several restrictions on advertising were introduced, some of them even stricter than those stipulated by the "Television Without...

At the end of March, the President of Poland used his right of veto to reject the proposed amendment to the Broadcasting Law of 29 December 1992. The version of the Bill prepared by the Senate made provision first of all for a total ban on commercial breaks during film broadcasts. After this suggestion had been debated in the Parliament ( Sejm), the provision was modified so that only documentaries, children's programmes and discussion programmes would be affected by the advertising ban. In addition, the Finance Minister was to be empowered to dismiss members of the public radio and television...

At the end of February, Polish TV broadcasters, supported by the National Broadcasting Council, concluded an agreement entitled " Friendly Media " aimed at taking appropriate measures to protect minors from watching programmes which may threaten their physical, mental and moral development. Broadcasters voluntarily commit themselves to follow strictly the rules and principles of conduct laid down therein. Physical, mental and moral health of children and adolescents is a common wealth. Being aware of the great negative impact that certain television programmes (in particular those including scenes...