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The attitudes of UK viewers towards nudity in television advertising are explored in a comprehensive research report, published on 2 November 1995 by the Independent Television Commission. The study reveals a range of opinion within the TV audience on what does or does not consitute acceptable levels of nudity in advertising. Yet the researchers found no evidence to support the view that current standards were widely regarded as too liberal, even for those sections of the audience with the strongest reservations in this area. The study confirms that viewers' acceptance of material cannot be based...

On 14 January 1996, the Supreme Court of the United States refused to review a decision of the Court of Appeals for the District of Columbia, which had upheld an FCC rule allowing `indecent' (i.e., pornographic) material to be broadcast on radio and television only between midnight and 06.00 am (the so-called "safe harbour" period). The FCC rule was in response to an Act of Congress, which had required the FCC to adopt such a regulation, and had been sponsored by Senator Jessy Helms. The Circuit Court had reasoned that the rule was a reasonable response to the fact that children often are in the...

The Administrative Court in Frankfurt-am-Main recently upheld the decision of the regional Private Broadcasting Authority of Hesse forbidding the private television channel RTL 2 to show the "World Wrestling Federation" programme before 21.00. In so doing, it gave protection of the young priority over the interests of the broadcaster. RTL 2s appeal against this decision was rejected by the Administrative Court of Appeal in Kassel. The court considers showing of the "wrestling programme" in the afternoon (16.00-17.00) a danger to young people. The decision is based on Section 21, sub-section 2,...

On 27 November 1995 the Independent Television Commission awarded the licence for the new (and probably last) terrestrial television channel, Channel 5. It was awarded to the consortium Channel 5 Broadcasting , composed of MAI, a broadcasting and financial services group; Pearson, the media group which ownes the Financial Times and Warburg Pincus, the US investment bank. The consortium had bid £22,002,000 per year for the licence. Under the Broadcasting Act 1990 the Commission was obliged to award the licence to the highest bidder subject to that bidder meeting a 'quality threshold' based on the...

On 13 december 1995 the Independent Television Commission has issued the latest version of its Code of Advertising Standards and Practice. The new edition contains no departures from the previous version but incorporates amendments and additions adopted during 1994 and 1995. Specifically, the new Code now includes the amendments to rule 18 permitting advertising for the National Lottery and to rules 8 and 9 of Appendix 2 (Financial Advertising), the re-drafted Appendix 3 on Medicines, Treatment-s, Health Claims, Nutrition and Dietary Supplements (adopted in February 1995) and a new Rule 19 permitting...