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A study on the development of new advertising techniques and their regulatory implications was recently submitted to the European Commission. Prepared by Carat Crystal and Bird and Bird, the study was commissioned as part of the ongoing review of the "Television without Frontiers" Directive. In the report, a panorama of existing advertising techniques and their regulation is followed by a similar analysis of emerging advertising techniques. In the case of the latter, particular emphasis is placed on interactive, split-screen and virtual advertising. Devising a new regulatory framework or modifying...

In March 2002 the zákon o vysielaní a retransmisii (Act on Broadcasting and Retransmission of 2000) was amended by zákon c. 206/2002 (Act No. 206/2002), which came into force on 8 May 2002. The amendments mainly concern the legal status of the Council for Broadcasting and Retransmission as now being entitled to impose fines for breaches of provisions concerning programmes and commercials without a warning only in defined cases: "The Council can impose a fine without prior warning, if the obligation pursuant to Art. 16 letter c) (Breach of the rules covering elections), Art. 19 (Protection of human...

On 13 March 2002, the Chairman of the National Broadcasting Council imposed a fine of PLN 300,000 (over USD 73,000) on the private television station TVN for showing violent and erotic scenes during protected time (the blocks were transmitted between 11.30h - 13.15h and 20.00h - 20.45h) on its „Big Brother - Battle" program. Article 18 para. 5 of the Broadcasting Act of 29 December 1992 (as amended) states that programmes or other broadcasts which may threaten the physical, mental or moral development of minors, may not be transmitted between 6:00h and 23:00h. In order to implement this rule,...

The UK Government has published further information to supplement its draft Communications Bill, which is currently the subject of detailed consultation (see IRIS 2002-6: 9). The first document concerns the controversial question of the extent to which the new single communications regulatory body, the Office of Communications (OFCOM), will be able to regulate the BBC. The Government sets out proposed amendments to the BBC Agreement with the Secretary of State, currently the basis for its regulation. It is proposed that the amended agreement will bring the BBC within the "first tier" of regulation...

On 3 June 2002, the Danish Government and the Dansk Folkeparti (Danish Popular Party) concluded a Mediepolitisk aftale for 2002-2006 (agreement on Media Policy for 2002-2006). The agreement will be politically binding from 3 July 2002 until 31 December 2006. It will have to be implemented by law in order to have legal force. The Agreement is based on a booklet entitled "Kvalitet, klarhed og konkurrence. Danskernes radio og tv i fremtiden. Regeringens udspil til ny mediepolitik - maj 2002" ("Quality, Clarity and Competition. Radio and TV for the Danes in the Future. The Government Draft for a New...