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The Hamburg Institute for New Media (HAM) has objected to some jingle-based advertisements shown on the MTV 2 Pop programme. By broadcasting twelve jingle-based adverts on this programme between 6 am and 8 pm MTV Networks violated Youth Protection provisions. What is objectionable, according to the decision of the HAM, is that the broadcast adverts encouraged children and young people to make a purchase, such encouragement exploiting their lack of experience and gullibility. In accordance with § 6 paragraph 2 of the Youth Media Protection State Agreement (JMStV), advertising may not contain any...

The lives of children and young people are changing. Demographic trends, varying family structures, flexible working conditions and so on are evidence that modern European childhood is shifting. Considering the number of hours that an average child spends in front of various screens is far higher than the time they spend in front of their educators or their parents, children and young people are clearly moving away from the consumption of traditional forms of media towards more creative and personal (peer-to-peer) forms of communication to express and inform themselves. In this context, and in...

The Turkish Radio-Television Authority, RTÜK, initiated an "Intelligent Signs" (Akıllı İşaretler) system to protect children against the harmful effects of TV broadcasting in Turkey. A pursuant directive shall be designed after a certain test stage. The aim of RTÜK is to develop a sign system "to protect children and youth against harmful media content which may contain bad language; stimulate smoking, alcohol and gambling; suicide; or negative behaviour". The system is based on seven symbols: Four of them show the suitability of programmes according to different age groups (7+, 13+, 18+, or general...

At the end of a six-month EU twinning project, funded to the tune of EUR 90,000 by the European Commission with the purpose of improving the supervision of broadcasting in Latvia, representatives of the Nacionālā Radio un Televīzijas Padome (National Broadcasting Council - NRTP ) and its German partner, the Landesanstalt für Kommunikation Baden-Württemberg (Baden-Württemberg Communications Authority - LFK ), discussed their interpretation of the legal framework with representatives of Latvian broadcasting in Riga on 22 August 2006. The interpretation guidelines concern the protection of minors,...

On 11 July 2006 the Lithuanian Parliament ( Seimas ) adopted a new version of the Act on Provision of Information to the Public, which came into force on 1 September 2006. The Act was first adopted in 1996. The new version of the Act provides for the following new elements: announcements, information society media means, information society service, information regarding pornographic content, information regarding erotic content, information regarding violent content, news broadcasts. The confidentiality of information sources was finally regulated by this Act. In Lithuania there were a lot of...