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In 2008 the Ministry of Culture of the Republic of Croatia established a Working Group for the Transposition of the Audiovisual Media Services Directive into Croatian Media Legislation. The Working Group has concluded a series of meetings and their proposal for a draft law is now in public discussion. The proposed Draft Law on Electronic Media of 29 April 2009 regulates in particular: - the specific terms used in the Law, - the general principles of the activities and the provision of audio and audiovisual media services, - the promotion and protection of the interests of the Republic of Croatia, -...

The State chancellery of Rhineland-Palatinate, which currently chairs the Broadcasting Commission of the Länder , has published a draft 13th Rundfunkänderungsstaatsvertrag (amendment to the Inter-State Broadcasting Agreement - RÄStV). One of the issues covered by the amendment is product placement, which is to be defined in Art. 2(2)(11) of the Rundfunkstaatsvertrag (Inter-State Broadcasting Agreement - RStV). The ban on surreptitious advertising, product and thematic placement and related practices will be incorporated in the newly added Art. 7(7)(1) RStV (instead of Art. 7(6)(1), where it is...

On 6 May 2009, the European Parliament voted on the informal political agreement reached with the Commission and the Council in the discussions following last autumn’s first reading of the Telecoms Package. The package involves a revision of the EU’s electronic communications regulatory framework, appertaining to five existing Directives and as encapsulated in three separate legislative proposals and corresponding Parliament reports (see IRIS 2008-10: 4). The EP approved the new package in its entirety, save for one modification: it reinstated amendment 138 of the Trautmann report, a controversial...

To support the cross-border delivery of online content, the European Commission launched the "Creative Content Online in the Single Market" initiative (see IRIS 2008-2: 5). This initiative is aimed at enhancing the availability of online content and ensuring that all players in the value chain receive adequate revenues. In the short term, these goals may be realised through pragmatic solutions, but the Commission is examining whether, in the medium term, regulatory intervention is needed. To help identify the main challenges and set future priorities, the Commission set up the Content Online Platform,...

The amended self-regulation document of advertisers passed the Slovenska oglasevalska zbornica (Slovenian Advertising Chamber - SOZ) on 19 March 2009. The Article titled “Children and Minors” has been transposed to the section “Special Rules” and some substantial changes have been made; the provision has been expanded in accordance with the new media and information and communication technology related risks, and the age limit was lowered. In the first two paragraphs of Article 18 of the Code it is claimed that it is foremost the responsibility of parents or guardians to protect children against...