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IRIS 2012-9:1/39 [US] Disney Establishes new Standards for Food Advertising on its Programming

On 5 June 2012, the Walt Disney Company (“Disney”) introduced new standards for food advertising on its programming that targets children and families. Under the new advertising policy, “all food and beverage products advertised, sponsored, or promoted on the Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet” the nutrition guidelines Disney established in 2006. The nutrition guidelines promote fruit and vegetable consumption and call for limiting calories and reducing saturated...

IRIS 2012-9:1/30 [MK] The New Strategy for Development of the Broadcasting Sector Defines the Reform of the Media Legislation

Over 80 participants from the NGO-sector, state institutions, national agencies and other local stakeholders have been participating in public meetings, organised by the Macedonian Broadcasting Council (BC), whose aim is to draft the new five-year National Strategy for Development of the Broadcasting Sector for the period 2013-2017. One of the main tasks of the new strategy is to identify the regulatory directions of the new Law on Audiovisual Services as well as to identify the shortcomings and gaps in the existing legislative acts that indirectly regulate the media sector, like protection of...

IRIS 2012-9:1/22 [FR] CSA Convention with Deovino Wine Channel Cancelled

The face-off involving the two rival channels Edonys and Deovino, both of which focus on the culture, practices and art of wine, has finally reached a conclusion. In its decision of 11 July 2012, the Conseil d’Etat (France’s highest administrative jurisdiction), to which the matter had been referred by the company Media Place Partners (Edonys), pronounced the cancellation of the convention that the audiovisual regulatory authority (Conseil Supérieur de l’Audiovisuel - CSA) had agreed with Deovino. Edonys (“the international vine and wine channel”) had already referred the matter to the Conseil...

IRIS 2012-9:1/13 [CH] No Advertising on Internet for Public-Service Radio and Television, but More Freedom Regarding Content of On-Line Offer

An important stage has been reached in the longstanding face-off between the Swiss broadcasting company Société Suisse de Radiodiffusion et Télévision (SSR) and newspaper editors. Although a degree of rapprochement has been reached on a number of issues, two years of negotiations between the public-service broadcaster and the editors have failed to make it possible to reach an agreement on collaboration in the field of the Internet. The Federal Council (Switzerland’s Government) has therefore finally made a decision: the ban on advertising on the SSR’s Internet sites is to be maintained, but the...

IRIS 2012-9:1/10 [BE] Amended Flemish Broadcasting Act Prohibits Call-In Prize Shows

Call-in prize shows are programmes in which the broadcaster invites viewers to participate in a prize game by directly dialling premium-rate telephone numbers. In the past, such programmes have been regarded as a type of teleshopping by Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM). The Flemish Broadcasting Act defines teleshopping as “direct offers broadcast to the public with a view to the supply of goods or services, including immovable property, rights and obligations, in return for payment”. According to VRM, these shows should be labelled as teleshopping programmes, because...