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On 18 January 2013, after having consulted with the Bulgarian Drug Agency (BDA), the media authority Съвет за електронни медии (Council for Electronic Media - СЕМ) published a position on the sponsorship of media services by manufacturers or sellers of medicinal products. The CEM asked the BDA for an interpretation of a relevant provision of the Medicinal Products in Human Medicine Act (MPHMA). According to Article 244 para. (1) MPHMA, an advertisement of medicinal products is any form of information, presentation, promotion or offer with the aim of encouraging the prescription, sale or use of...

During the programme Café Corsari on één, a channel of the Flemish public broadcaster VRT, Seppe Smits, a snowboarder, was interviewed about the Snowboard World Cup in Antwerp. Seppe Smits was wearing a cap with the logo of his sponsor, Red Bull, and a t-shirt bearing the brand of another sponsor, Burton. During the interview with Seppe Smits and during two interviews with other guests, the Red Bull logo and the Burton brand were displayed several times. According to Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM), this practice infringes Article 100, § 1, 3° Mediadecreet (Flemish...

On 20 December 2012, the Broadcasting Authority issued to all broadcasting stations its directive on programmes and advertisements to be broadcast during the period 7 January to 9 March 2013. This is because Parliament was dissolved on 7 January 2013 and general elections were held on 9 March 2013. In fact, on that date even local council elections were held. The directive has been tightened up from past directives. For instance, now it included reference not only to news bulletins but even to updates and special editions which were broadcast during the elections campaign period. Not later than...

On 21 November 2012 AGCOM published the results of the survey about the advertising revenues sector in Italy. The aim of the survey has been to analyse the competition structure of the advertising revenues side in the overall Italian communication market, considered separately from the final users side pursuant to the approach generally followed by the competition authorities. The survey has been conducted taking into account both traditional mass media (broadcasting, radio, press, directories, theatrical and outdoor advertising) and on-line advertising. Advertising revenues represent the main...

The “Commission for Monitoring the Use Made of Connected Television”, launched in February 2012 and headed by Emmanuel Gabla, a member of the national audiovisual regulatory authority (Conseil Supérieur de l’Audiovisuel - CSA), brings together about 80 professionals in the sector. On 5 December 2012 it reported on the first stage of its work. “It is obviously not a question of aligning regulation of the new services with regulation of audiovisual services. On the other hand, there is no thought of massively deregulating the audiovisual sector,” according to CSA Chairman Michel Boyon. He also said...