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IRIS 2013-6:1/15 [DK] Reintroduction of Ban against Product Placement

On 21 May 2013, the Lov om ændring af lov om radio- og fjernsynsvirksomhed og lov om TV 2 (Act  amending the Broadcasting Act and the Act on TV2) has been adopted. In addition to other amendments, it reintroduces the ban on product placement in Danish media. There has always been a significant political opposition against product placement in Denmark. Even before the Directive for Audiovisual Media Services (AVMSD) was implemented into Danish law, product placement was formally banned completely. Practice, however, to some extent condoned product placement in programmes that were produced abroad. With...

IRIS 2013-6:1/9 [BG] Rerun of Political Interview during Day of Reflection Violates Election Code

The Central Election Commission (CEC) in its decision of 12 May 2013 found that the rerun of a political interview within the last 24 hours prior to the election day violates Art. 133 paragraph 6 of the Bulgarian Election Code. According to the law, the so-called day of reflection prohibits political campaigning throughout the day prior to the election and the election day itself. The proceedings of the CEC were initiated on 11 May 2013, when the political party “Citizens for European Development of Bulgaria” (GERB) lodged a complaint with the CEC regarding violations of the Election Code. The...

IRIS 2013-6:1/8 [BE] RTBF Infringes Self-Promotion Provisions of Broadcasting Act

On 28 February 2013, during a news programme on RTBF, the French public broadcaster in Belgium, a news report was shown regarding an upcoming episode of RTBF’s programme “The Voice Belgique”. According to the Conseil supérieur de l’audiovisuel (audiovisual regulatory body- CSA) this report infringed Article 14, § 1 of the décret coordonné sur les services de médias audiovisuels (the Broadcasting Act) requiring that commercial communication must be readily recognizable as such. The CSA also argued that the report was in breach of Article 18, § 3 of the Act which prohibits the inclusion of self-promotion...

IRIS 2013-6:1/6 European Parliament: Resolution on the Implementation of the Audiovisual Media Services Directive

On 22 May 2013, the European Parliament adopted the Resolution on the Implementation of the Audiovisual Media Services Directive (AVMSD). The Resolution, which was written by Polish MEP Piotr Borys, stresses that the AVMSD is the backbone of EU media regulation: it guarantees a free flow of audiovisual media services and respects the right to freedom of expression and access to information, while protecting public interest objectives such as author’s rights and media freedom. At the same time, the report makes it clear that some Member States have not transposed the AVMSD in a timely manner or...

IRIS 2013-6:1/5 European Commission: Green Paper on a Fully Converged Audiovisual World

On 24 April 2013, the European Commission announced the adoption of a Green Paper on “Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values”. The aim of the Green Paper is to foster public discussion on the implications of the on-going transformation of the audiovisual media landscape, which is characterised by a steady increase in the convergence of media services and the way in which these services are consumed and delivered. The Commission decided to initiate this discussion due to the fact that convergence will become gradually more tangible over the next decade and...