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IRIS 2015-8:1/5 [BG] Opinion of the Media Authority on direct and naturalistic suggestions in TV advertising

On 20 July 2015, the Council for Electronic Media (CEM) remembered its position of March 2014 against television advertising which relies on direct and naturalistic suggestions. At its regular meeting on 25 March 2015, the Council for Electronic Media discussed the psychological effects on the audience of television advertising of products intended to solve physiological and hygienic problems (like sanitary napkins, cleaning products, and antifungal, anti-cystitis, anti-prostatitis, anti-dandruff, anti-diarrhoea medicinal products, etc.) relying on direct and naturalistic suggestions. Discussions...

IRIS 2015-7:1/30 [UA] Foreign TV severely restricted

The Supreme Rada adopted on 14 May and the President of Ukraine Petro Poroshenko signed into force on 4 June amendments to the 1996 Law on Advertising (see IRIS 1997-1/20) and 2006 Law on Broadcasting (see IRIS 2006-5/34) that affect some foreign broadcasters. The amendments enter into force on 5 August 2015. The amendments introduce a total ban on commercials in TV programmes of foreign TV and radio entities that broadcast (rebroadcast) in Ukraine unless those entities are under jurisdiction of the states that are members of the EU or parties to the European Convention on Transfrontier Television...

IRIS 2015-7:1/9 [ES] Spanish broadcasting authority finds advertising rules were breached

In two decisions of 9 April 2015, the Spanish Comisión Nacional de los Mercados y la Competencia (National Commission for Markets and Competition - CNMC) imposed sanctions against Spanish media service providers for breaches of advertising regulations. The CNMC found that both Atresmedia (SNC/DTSA/1753/14/ATRESMEDIA) and Mediaset (SNC/DTSA/1748/14/MEDIASET) had harmed the integrity of programmes through the way they had interrupted them with advertising. Programmes of various genres had repeatedly been interrupted in the middle of scenes and conversations, sometimes even in the middle of sentences...

IRIS 2015-7:1/3 European Commission for Democracy through Law: Opinion on media legislation in Hungary

At its 103rd Plenary Session on 19-20 June 2015, the European Commission for Democracy through Law (Venice Commission) of the Council of Europe adopted its Opinion on Hungary’s media legislation, the so-called “media package”. The Commission had been asked to provide such an Opinion by the Parliamentary Assembly of the Council of Europe (PACE) in January 2015, in particular to identify provisions which pose a danger to the right to freedom of expression (see IRIS 2015-4/2). The 27-page Opinion discusses two particular laws which form part of the “media package”, namely Act CLXXXV of 2010 on Media...

IRIS 2015-6:1/36 [SK] Complaint against TV ad on sexual nutrition product dismissed

On 24 March 2015, the Council for Broadcasting and Retransmission of the Slovak Republic (“CBR”) dismissed a complaint against a sponsorship announcement (hereinafter referred to as “credits”), which featured a nutrition product for a “stronger male erection” broadcast within the programme service of a major Slovak TV commercial broadcaster. CBR examined the credits with the existing tools for the protection of minors in media, as well as with regard to the difference between sponsorship announcements and advertising. Both versions of the credits contained females approaching men in ordinary situations...