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On 3 July 1996 the Ukrainian President signed the new Law on Advertisement. The law defines the legal framework for the advertising industry in Ukraine and regulates relations, that arise during a process of the creation, dissemination and consumption of advertisements. Chapter II determines general requirements for the advertisement. The advertising business has to comply with the principles of legality , accuracy and authenticy according to the legislation of Ukraine, and in forms and methods, that can not bring a consumer a moral, physical or psychological damage. General restrictions and prohibitions...

On 19 July 1996 the Swedish Parliament adopted a new Radio and Television Act, which is to come into force on 1 December 1996. The Act sets out the first unified legislative framework for broadcasting in Sweden. In principle, it will cover all television broadcasting (terrestrial, cable and satellite) and radio broadcasting (nation-wide, commercial and non-commercial) aimed at the general public. Television broadcasts via satellite will be covered by the main regulation in Chapter 1, Section 4, if they can be received in an EEA State and the broadcaster's official registered office is in Sweden....

On 25.06.1996 the Austrian High Court delivered a judgment in a case between an advertising agency and a film production company which is of interest as it is the first time that the concept of format in films has been referred to in Austria. The case was brought on the grounds that the complainant, an advertising agency, was the originator of the format of an advertising video clip for an AIDS campaign produced under contract to the Ministry of Health. As a characteristic feature of the format, the complainant claimed that it had created the format for the video clip, which it defined as follows:...

On 8 July the Council of Ministers of the EU submitted the final version of its common position on amending the "Television without Frontiers" Directive, which it had adopted on 11 June (as reported in IRIS 1996-6: 7). The Commission then communicated this to the European Parliament on 11 July, with its opinion that this common position was a step in the right direction. Compromise was necessary in order to be able to continue with the procedure for adopting a Resolution. In its Common Position, the Council shares many of the Parliament's considerations, eg concerning determination of jurisdiction...

By letter of 20 June 1996, the Prime Minister of Luxembourg has replied to a letter from the Dutch Minister of Culture concerning the alleged violations by (Luxembourg-based) RTL4 and RTL5 of the "Television without Frontiers" Directive. In his letter of 19 December 1995, the Minister informed the Luxembourg Government that the Dutch Media Authority (Commissariaat voor de Media) had detected persistent violations in the form of surreptitious advertising and unclear or favourable mentioning of names of sponsors ( see IRIS 1995-10: 11). The Dutch Government asked for the opinion of the Luxembourg...