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The Belarussian Supreme Soviet (the Parliament) adopted and President Aleksandr Lukashenko signed the Law "On Advertising". The Law consists of five Chapters and 25 Articles. Advertising in Belarus can be in Belarussian and (or) Russian languages (Article 4), this norm is different from those in relevant laws in other ex-USSR States that do not allow advertising in the Russian language. It is not allowed to interrupt broadcasts of official events, children's and religious programmes with commercial breaks. Typical intervals between spots shall not be less than 15 minutes (Article 9). It is not...

The Swedish Parliament has accepted the Government's proposal to increase the advertising limit on private commercial television, as laid down in the Radio and TV Act, during prime time. The amendment to the Act is the result of negotiations between the Government and TV4 on the status of the 16 local TV stations which broadcast under the licence and the editorial responsibility of TV4. On the basis of the Radio and TV Act, TV4 has been licensed by the Government as Swedens sole terrestrial private commercial TV channel. Until 1 January 1997 it was under the obligation to maintain editorial offices...

On 2 May 1997, the Supreme Court of The Netherlands (Hoge Raad) decided that the publication for advertising purposes of a photograph of a dancer, taken during his performance at a gay event, can amount to a breach of his right to personal privacy. The Supreme Court based its decision on Articles 21, 30 and 35 of the Dutch Copyright Act (Auteurswet), which stipulate that, in cases of non-commissioned portraits, the portrayed person retains a reasonable interest to oppose the use of his picture for commercial and advertising purposes. The use of a picture for advertising purposes necessarily involves...

The Radio Authority ("The Authority") licences and regulates the independent radio industry in the UK in accordance with the statutory requirements of the Broadcasting Act 1990 and 1996. The Broadcasting Act 1990 makes it the statutory duty of the Authority to draw up, and periodically review a code which sets standards and practice in advertising and programme sponsorship on independent radios. The Authority has now - a month after the revised ITC Code (see IRIS 1997-4: 11) - published a new version of its Advertising and Sponsorship Code, which takes immediate effect. The changes to the Code...

Television gets through a vast quantity of cinematographic films. It waits impatiently for the cinema screen projection period to run out to show them on the television screen. The possibility of commercial breaks then becomes an essential aspect of the televised broadcasting of cinematographic works. The subject is closely governed by regulation - firstly by the Intellectual Property Code, which protects non-pecuniary copyright very closely, and secondly by audio-visual legislation, which distinguishes between the types of television channel. Private, unencrypted channels may insert one commercial...