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The Asociación de Autocontrol de la Publicidad (the Spanish Advertising Self-Regulatory Association - AAP) has recently approved a Code of Conduct for Advertising on the Internet. The AAP was set up in 1995, and its objectives are to ensure that the self-regulatory provisions for the regulation of advertising are adhered to, and to regulate the form and content of the media. In 1996, the AAP already adopted a (general) Advertising Code of Conduct, which has been widely accepted by the industry. Now, the AAP has approved a new Code of Conduct for advertising on the Internet. The code applies only...

At the end of 1998 the Italian Committee of Advertising Practice approved the 27th edition of the Code of Advertising and Sales Promotion, which partly entered into force on 29 November 1998. Articles 13 and 15 of the Code, concerning comparative advertising, became effective only on 18 May 1999. The Code applies to advertising disseminated on all kinds of media, and thus also to television broadcasting. Article 13 provides that any advertising that copies or imitates must be avoided even if it relates to non-competitive products, particularly if it is likely to create confusion with other advertising....

Commissariaat voor de Media (the Dutch Media Authority), which oversees the rules formulated in the Dutch Media Act as well as the regulations based on the act, has fined TROS, one of the public broadcasting channels, for having one of their television series sponsored by two major insurance companies. The themes of each episode of the series were directly connected with the themes of the subsequent commercials. The editorial content of the series and the accompanying commercials had been attuned to such a degree that the commercials had more impact than they would have had, if they had been broadcast...

The new version of the Act containing important amendments to the previous Election and Referendum Act was published on 6 April 1999 and has entered into force. Five of the 48 paragraphs of the Act are concerned with amendments to current provisions regulating mass-media coverage of election campaigns. Among the most significant provisions of the Election Act (including its amended version) are the following: - once a complete list of election candidates has been drawn up, all candidates and parties on that list are equally entitled to election advertising in the mass media; - all state broadcasting...

Radio and television broadcasting is organised at three levels in Denmark. "Danmarks Radio" (DR) and "TV2" are public service stations with nation-wide range. TV2 also has a particular obligation to serve regional interests. Furthermore, regional communication is undertaken by regional broadcasters connected to DR and TV2, as well as other (licensed) radio- and TV stations, such as independent satellite or cable broadcasters. Finally, the local interests are served by about 50 local TV stations and 300 radio stations. Radio and TV broadcasting is subject to the Broadcasting Act 1992, which since...