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IRIS 2001-4:1/9 [BE] RTBF Required to Resume Broadcasting of an Advertising Spot

Public opinion in Belgium has been ruffled recently by the latest advertising spot for the temporary employment company Adecco. This shows a rather unattractive and overweight employer in his fifties doing a striptease in front of a girl, ending up wearing nothing but a contract, which she then signs. Although private television channels were continuing to broadcast the spot regularly, RTBF had withdrawn it in December after there had been considerable indignant reaction on the part of viewers to its first showing. Adecco was not pleased with this, and had applied to the district court of Brussels...

IRIS 2001-4:1/8 [BE] RTBF Authorised to Make Advertising Breaks in American Series

The court of cassation in Brussels had just put an end to a long-standing dispute between RTL-TVI, the main French-language private channel, and RTBF, the public sector French-language broadcaster. In December 1997 the private channel had obtained an order by the presiding judge of the commercial court of Brussels banning the public channel from continuing to insert advertising breaks in the American series "Beverley Hills" and "The Streets of San Francisco". In doing so, the judge had based his argument on a provision of the audiovisual decree of 17 July 1987 which prohibited RTBF from interrupting...

IRIS 2001-4:1/3 European Commission: Infringement Proceedings against Spain over “Television without Frontiers” Directive

The European Commission indicates in its Third Report on the application of the Directive "Television without Frontiers" that it has initiated infringement proceedings against Spain for poor application of the provisions of Directive 89/552/EEC not amended by Directive 97/36/EC. Moreover, the Commission is in the process of gathering the information it needs to assess the extent to which the practices of certain Spanish broadcasters could constitute further infringements by Spain. The Commission has received several complaints (often coming from consumers' associations) about alleged instances...

IRIS 2001-3:1/23 [RU] Bill on Amendments to the Advertising Law

At its plenary session of 8 February 2001, the State Duma of the Russian Federation considered the draft law on the amendments to Article 11 of the Russian Federation Law "On Advertising". The draft law, which was submitted to the State Duma by the Astrakhan Regional Representative Assembly, makes alterations to paragraph 1 of Article 11 of the Russian Federation Law "On Advertising" (1995) by totally prohibiting the interruption of educational programs, radio shows and feature films by advertisements. In the current version of the Law, advertising during broadcasts of radio shows or feature films...

IRIS 2001-3:1/21 [NL] Transposition of EC Directive on Comparative Advertising

By means of an amendment to the Burgerlijk Wetboek (Civil Code), Directive 97/55/EC of the European Parliament and of the Council of 6 October 1997 amending Directive 84/450/EEC concerning misleading advertising so as to include comparative advertising was transposed into Dutch law. The Directive states that comparative advertising is, in principle, admissible in the European Community, provided a number of carefully defined criteria are met. In order to transpose the Directive, an new Article 194a was added to the Dutch Civil Code, defining comparative advertising and explaining under what conditions...