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At its meeting in Saarbrücken on 30 March 2005, the Gemeinsame Stelle Programm, Werbung und Medienkompetenz (Joint Body on Programming, Advertising and Media Competence - GSPWM) of the Landesmedienanstalten (regional media authorities) discussed the issue of advertising for mobile phone ring tone downloads on a private TV channel. The GSPWM recommended that the media authority responsible for the broadcaster concerned should take legal measures on account of a breach of advertising rules. The TV broadcaster advertises ring tones containing excerpts from the theme music of several of its programmes....

According to a programme analysis currently being conducted on behalf of the Gemeinsame Stelle Programm, Werbung und Medienkompetenz (Joint Body on programming, advertising and media competence - GSPWM) of the Landesmedienanstalten (regional media authorities), ring tones are the subject of the overwhelming majority of advertisements broadcast by the four music channels in Germany. In some cases, more than 90% of airtime that can be used for advertising is devoted exclusively to this type of product. At its meeting of 16 March 2005, the Joint Body also concluded that two of the broadcasters had,...

On 11 May 2005 the European Parliament and the Council signed a Directive prohibiting unfair commercial practices (see IRIS 2005-4: 5, IRIS 2004-7: 3 and IRIS 2003-8: 5). In so doing, EU authorities have taken the protection of consumers' interests a step further. This Directive is an amending addition to several others covering the same field: the protection of consumers in respect of distance contracts (Directives 84/450/EEC and 97/7/EC), injunctions for the protection of consumers' interests (Directive 98/27/EC) and the distance marketing of consumer financial services (Directive 2002/65/EC)....

The International Chamber of Commerce (ICC) has issued a new set of Guidelines on Marketing and Advertising Using Electronic Media formerly called ICC Guidelines on Advertising using the Internet. This latest version covers a wide array of electronic media besides the internet, like digital radio and television, telephone use and MMS/SMS. The Guidelines aim to provide the business community with a code of conduct for ethical marketing and complement applicable national and international laws. The ICC notes that in the ever-developing communications environment it is in the interest of businesses...

On 2 March 2005 the Autorità per le garanzie nelle comunicazioni (Italian Communications Authority - AGCOM) concluded the first analysis of the Italian broadcasting and advertising markets according to the Broadcasting Act no. 112/2004 (see IRIS 2004-6: 12) and adopted specific remedies to ensure pluralism in these markets. The proceeding was opened in October 2004 pursuant to art. 14 of law no. 112 and concluded that the concerned markets are still characterized by a duopolistic structure where RAI, RTI (controlled by Mediaset) and Publitalia (RTI's advertising agency) hold a position capable...