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In March 2005, a self-regulatory institution, named Lietuvos Reklamos biuras (Lithuanian Advertising Bureau) was founded in Lithuania on the initiative of advertising agencies, media and advertisers. It started its activities in April 2006. The Lithuanian Advertising Bureau is responsible for the administration of the self-regulatory system and the application of the National Code of Advertising Practice, which is based on the Code of Advertising Practice of the International Chamber of Commerce. The establishment of such a self-regulatory institution is foreseen in Article 39.13 of the Law on...

In a decision adopted on 13 March, the Conseil d’État rejected the appeal brought by the television channel Télé Monte-Carlo and its advertising agency claiming, on the grounds of the principle of equality, cancellation of paragraph I of Article 1 of the decree of 7 October 2003 amending Article 8 of the decree of 27 March 1992. These provisions prohibit advertising for books except on television services that are exclusively distributed by cable or broadcast by satellite. In the present case, the television channel broadcasts its programmes partly unencrypted in analog mode in south-west France...

On 6 April 2006, the Bundesgerichtshof (Federal Supreme Court - BGH) ruled on the admissibility under competition law of ring tone advertising in children's magazines. The Bundesverband der Verbraucherzentralen und Verbraucherverbände (Federation of German Consumer Organisations) had complained that an advertisement for mobile phone ring tones in a children's magazine had only mentioned download costs per minute. The Federation believed that young people were unable to estimate the length of the download and the resulting overall cost. Since this information did not appear in the advertisement,...

On 24 March 2006, the Swiss Parliament adopted a new Radio and Television Act, which will ensure that the Schweizerische Rundspruchgesellschaft (SRG) continues to provide a strong public broadcasting service in the future. The Act also relaxed certain restrictions on private broadcasters and strengthened support for local and regional private broadcasters from licence fee revenue (fee sharing). The dual model originally proposed in the draft Radio and Television Act (with SRG on the one hand as a public service broadcaster funded through the licence fee, and private broadcasters in free competition...

On 22 February 2006 the State Duma (parliament) of the Russian Federation adopted the Federal Statute “On Advertising”. It replaces the statute of the same name of 1995 (see IRIS 1995-9: 9). The new statute has six chapters and 40 articles. Under advertising the statute understands the distribution of information in any form with the help of any media, which is intended for an indeterminate group of persons and is directed at forming or supporting interest in the objects of advertising and facilitating market advancement of such objects. As before the statute does not regulate political advertising....