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IRIS 2006-2:1/35 European Commission: Fifth Report on Application of TWF Directive

The European Commission adopted its Fifth Report on the application of the “Television without Frontiers” (TWF) Directive on 10 February 2006. The Commission is required to adopt such bi-annual reports under Article 26, TWF Directive. The period covered by the Fifth Report is 2003 and 2004, a period during which the European Union’s (EU) membership expanded from 15 to 25 Member States. After documenting relevant developments in the television market in Europe and noting that new Member States had to notify their legislation transposing the TWF Directive into national law, the Report embarks on...

IRIS 2006-2:1/26 [LT] Amended Act for Public Service Broadcaster Adopted

On 22 December 2005, the Lithuanian Parliament adopted a new edition of the Act on the Lithuanian National Radio and Television (LRT). It contains a few essential amendments regarding the activity of the public service broadcaster. The main change is the modification of the public service broadcaster´s financing model. According to Article 15 of the Act, the Lithuanian public service broadcaster is funded from the allocation of the State budget, advertising, publishing activity as well as from sponsorship and revenues obtained from commercial and economic activities. Thus, the Lithuanian Parliament...

IRIS 2006-2:1/24 [IE] New Codes on Alcohol Advertising

In December 2005, new codes were launched on alcohol advertising on radio and television, in the cinema and in outdoor media. The codes, which are voluntary, were agreed between the Department of Health and Children, the drinks industry, the association of advertisers and representatives of the media. The purpose of the codes is to address Department of Health concerns in relation to alcohol advertising and young people. A monitoring body to oversee the implementation of the codes was also established. It will report annually to the Minister for Health and, if it becomes apparent that the system...

IRIS 2006-2:1/22 [HR] Report on the Activities of the Board of Directors and the Programming Council of the Croatian Radio Television

Pursuant to Section 19 para. 3 of the Croatian Radio-Television Act, the Council of the Croatian Radio-Television (HRT) shall submit to the Croatian Parliament, at least once a year, a report on its activities and on the implementation of the legally stipulated programming principles and obligations with respect to programmes of Croatian Radio (HR) and Croatian Television (HTV). Further, it shall also submit the Board of Directors' report on the business operations of HTV. One of the items on the agenda of the 17th session of the Parliament of the Republic of Croatia on 13 December 2005 was the...

IRIS 2006-2:1/21 [GB] Toothpaste Advertisements Are not Whiter-than-White

The Advertising Standards Authority (ASA) has recently upheld complaints concerning advertisements repeating dentists' endorsements of two toothpaste products. Complaints about broadcast advertising require the ASA to apply the broadcast advertising Code to the commercials in question. The relevant part of the Code is Section 8, “Medicines, Treatments, Health Claims and Nutrition.” It states that: "The following are not acceptable in advertisements for products or treatments within the remit of Section 8:….Impressions of professional advice and support". Such impressions can include "…references...