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In the course of its 25th session, the Croatian Parliament discussed the proposed Draft Law Amending the Electronic Media Law. On 20 April 2007, the Parliament reached the decision to adopt the proposal, while any comments, proposals and opinions on the draft should be addressed to the Government, who had prepared the proposal for a final version. The draft regulates the following fundamental issues: - It stipulates that a natural person may also be an electronic media broadcaster; - It deletes the provision explicitly binding electronic publications to the activities of producing and transmitting...

On 23 April 2007, the Assembly of the Landeszentrale für Medien und Kommunikation (the State Media and Communications Agency - LMK) in Rhineland-Palatinate rejected the appeal of the broadcaster Sat.1 against the objection raised in respect of a violation of the ban on surreptitious advertising. In September 2006, the LMK ruled that Sat.1 had violated the ban on surreptitious advertising with its Easter programme “Jetzt geht’s um die Eier! Die große Promi-Oster-Show”, which was broadcast on 8 April 2006. During the programme, at the centre of which was a cookery competition, advertising banners...

The Law on Radio and Television (LRTV) adopted by Parliament on 24 March 2006 (see IRIS 2006-4: 8) overhauled the Swiss audiovisual legal regime. To implement the provisions of the law, the Federal Council adopted a new Decree on Radio and Television (DRTV). The Decree entered into force on 1 April 2007. Broadcasters who command neither a share of fees nor guaranteed distribution, will no longer require a licence and will not have to fulfil a service mandate. They will merely be subject to compulsory registration. Private broadcasters now have more advertising options, and the share of the reception...

In the past few weeks, the Bundeskommunikationssenat (Federal Communications Board - BKS) has had the opportunity to comment on sponsored programmes that contain commercial messages, which have been identified as advertising. On a private television station a sponsored programme was introduced following a programme announcement containing the words “TV Media, Austria’s best TV guide, hopes you will enjoy the following programme”. At the same time, an issue of the print magazine TV Media was shown with the following words on the cover: “Your best TV guide. New issue every week” and “All the top...

The Kommunikationsbehörde Austria (Austrian Communications Authority - KommAustria) has a statutory duty to monitor the compliance with advertising regulations of all Austrian television and radio programmes. At monthly intervals, it has to assess the programmes of all broadcasting stations containing advertising. Up until now, the authority has met its obligation to publish the results “in an appropriate way” by publishing them on the website of the Rundfunk und Telekom Regulierungs-GmbH (Broadcasting and Telecommunications Regulation Company - RTR). If KommAustria suspects a breach of the law,...