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In the past few weeks, the Bundeskommunikationssenat (Federal Communications Board - BKS) has had the opportunity to comment on sponsored programmes that contain commercial messages, which have been identified as advertising. On a private television station a sponsored programme was introduced following a programme announcement containing the words “TV Media, Austria’s best TV guide, hopes you will enjoy the following programme”. At the same time, an issue of the print magazine TV Media was shown with the following words on the cover: “Your best TV guide. New issue every week” and “All the top...

The Kommunikationsbehörde Austria (Austrian Communications Authority - KommAustria) has a statutory duty to monitor the compliance with advertising regulations of all Austrian television and radio programmes. At monthly intervals, it has to assess the programmes of all broadcasting stations containing advertising. Up until now, the authority has met its obligation to publish the results “in an appropriate way” by publishing them on the website of the Rundfunk und Telekom Regulierungs-GmbH (Broadcasting and Telecommunications Regulation Company - RTR). If KommAustria suspects a breach of the law,...

Regulation 2006/2004 on the cooperation between national authorities responsible for the enforcement of consumer protection laws has been implemented in the Netherlands through the Wet Handhaving Consumentenbescherming (Consumer Protection Enforcement Act). A lack of compliance with regulations in various consumer markets was the main reason for introducing the legislation. The Consumentenautoriteit (Consumer Authority) has been set up as part of the new regime. As far as the audiovisual media are concerned, existing provisions on advertising, sponsorship, subliminal messages, diversity of programmes...

The Broadcasting Authority has launched a consultation dealing with programmes on vehicles. It has discussed television programmes on vehicles and their regulation in Europe and carried out a monitoring exercise of currently produced vehicle programmes on Maltese television. In its consultation programme, the Authority is proposing that such programmes should conform to the following: - such programmes should not be of an advertising nature but informative and educational; - such programmes will not be considered in breach of advertising regulations if several vehicle products produced, imported,...

The Broadcasting Authority has considered, during one of its recent sittings, those programmes involving the review of specific immovable property and is proposing that such programmes should conform with the following rules: - the programme in question does not contain surreptitious advertising; - no logos or shop fronts of estate agents may be shown during such a programme; - the person who shall describe the immovable property cannot be an employee or a representative of an estate agency; - the location and the name of the street, square, road, etc. where the immovable property is situated cannot...