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The Dutch Media Authority is inter alia responsible for the practical implementation of broadcasting legislation. It fulfils this duty by means of instruments such as “policy rules”. It has recently amended existing policy rules concerning sponsorship of both commercial and public service broadcasters. Where commercial broadcasters are concerned, the Media Authority is seeking to create and promote a level playing field for the commercial television market. A number of innovations include the following: - The inclusion of the name or trademark (the latter includes logos) of a sponsor in the title...

Following a consultation process earlier this year (see IRIS 2007-5: 15), the Broadcasting Authority has discussed the feedback it has received to its consultation document on programmes dealing with motor vehicles (hereinafter referred to as “vehicles”). The Authority has emphasised that this type of programme should not be of an advertising nature but of an informative and educational nature. Naturally, the current laws will still apply to such programmes but these programmes should in particular conform, with effect from 1October 2007, to the following: a) Programmes dealing with vehicles will...

Following a consultation process carried out by the Broadcasting Authority at the beginning of this year (see IRIS 2007-5: 15) and after having gone through the feedback it received, the Authority is requesting programmes concerning immovable property to conform, with effect from 1 October 2007, to the following: a) The programme in question does not contain surreptitious advertising; b) No logos or shop fronts of estate agents may be shown during the programme; c) The person who describes the immovable property should not be an employee or a representative of an estate agency; d) The specific...

At the end of 2006, the Italian Communications Authority (AGCOM) adopted two decisions (no.169/06/CSP and no.170/06/CSP) imposing fines on two Italian commercial television broadcasters, Retequattro and Italia 1, which were found to have acted in breach of the rules governing the number of advertising breaks allowed in the course of audiovisual works. To this effect, Article 37(4) of the Italian Broadcasting Code (Legislative Decree, 31 July 2005, no. 177) transposes Article 11(3) of the Television Without Frontiers Directive insofar as it stipulates that audiovisual works such as feature films...

In the Czech Republic, advertising is regulated by Act No. 40/1995 (Advertising Regulation Act), according to which, subject to a few exceptions, tobacco advertising and sponsorship by tobacco products/companies is generally prohibited (see IRIS 2002-9: 14 and IRIS 2003-6: 12). Such advertising is only allowed in the press and other printed matter that is exclusively intended for persons working in the tobacco trade and in publications printed and published in third countries, provided that they are not primarily intended for the Community market. The Act does not exclude the possibility of tobacco...