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The demeaning attitude that the advertising industry has towards women and the ensuing skewed image of women is a source of discontent for the Parliamentary Assembly of the Council of Europe (PACE). The fact that approximately half of the world’s population is being depicted in a humiliating and degrading manner and that women are being portrayed as consumer commodities or simply objects of lust can, according to the Assembly, in certain cases be considered offensive to human dignity. The fact that the health of young girls, in particular, can be negatively affected (e.g. anorexia) by manipulative...

The Broadcasting Authority has recently approved Guidelines on Gender Equality and Gender Portrayal in the Broadcasting Media. These Guidelines apply to all programmes, including news and advertisements, broadcast on radio and television stations in Malta and are intended to sensitise the broadcasting media to gender equality and portrayal. They are directed towards the people in production, decision-makers at broadcasting stations and producers of advertisements. These Guidelines direct producers to use gender inclusive vocabulary and images. They deal with gender role portrayal in television...

The Izmjene i dopune Zakona o elektroničkim medijima (Law Amending the Electronic Media Law) came into force on 7 August 2007. The Law has introduced a series of amendments to the media legislation of the Republic of Croatia for the purpose of its alignment with EU legislation. New provisions on the protection of minors have been introduced, stipulating that no programme content that might seriously impair the physical, mental or moral development of minors shall be allowed, in particular content containing pornography or gratuitous violence. Programme content likely to impair the physical, mental...

On 17 July 2007 the Parliament of the French-speaking Community adopted two decrees amending, in the first instance, the Decree of 27 February 2003 on broadcasting and, in the second instance, the Decree of 14 July 1997 on the statute of the public-sector broadcasting company (RTBF). In both cases the amendments concern advertising. The purpose of the first Decree is to adapt the 2003 Decree (which forms the foundation for broadcasting in the French-speaking Community) to the new realities of the advertising market. The draft of the Decree was tabled by the Government; it is based on the European...

Last March, the Lagardère group, which has owned the Virgin Megastore shops in France since January 2001, asked the audiovisual regulatory authority ( Conseil Supérieur de l’Audiovisuel - CSA) to approve the renaming of its Europe 2 radio station and its TNT channel Europe 2 TV as “Virgin”. The group wanted to use this to rejuvenate and boost its audiences. On 17 July, the CSA gave its approval, but laid down a number of conditions. Firstly, the regulatory authority prohibits any direct or indirect influence on the editorial line adopted by Virgin Radio and Virgin 17 (the channel’s number on the...