Search results : 1507

The Bundesgesetz über den Österreichischen Rundfunk (Federal Act on the Austrian Broadcasting Corporation) prohibits Österreichische Rundfunk (Austrian Broadcasting Corporation - ORF) from promoting illegal activities through television advertising and teleshopping. The same rule applies to private TV channels. In proceedings before the Bundeskommunikationssenat (Federal Communication Senate - BKS), a company accused ORF of violating this ban by broadcasting an advertising spot. The spot begins with images from everyday city life. A man in a suit and a crowd of onlookers see a plastic cup on the...

After monitoring Spanish television practices between May 2005 and July 2006 to verify compliance with the “Television without Frontiers” Directive, the European Commission found that Spanish television channels had frequently and on numerous occasions infringed the rules on advertising as contained in Articles 18(2) and 11(4) of the Directive. These infringements entailed that Spanish television advertisements often exceeded the 12 minutes per hour limit and failed to observe the 20-minute interval between advertising breaks. This situation was found to stem from the narrow interpretation retained...

The Dutch Media Authority is inter alia responsible for the practical implementation of broadcasting legislation. It fulfils this duty by means of instruments such as “policy rules”. It has recently amended existing policy rules concerning sponsorship of both commercial and public service broadcasters. Where commercial broadcasters are concerned, the Media Authority is seeking to create and promote a level playing field for the commercial television market. A number of innovations include the following: - The inclusion of the name or trademark (the latter includes logos) of a sponsor in the title...

Following a consultation process earlier this year (see IRIS 2007-5: 15), the Broadcasting Authority has discussed the feedback it has received to its consultation document on programmes dealing with motor vehicles (hereinafter referred to as “vehicles”). The Authority has emphasised that this type of programme should not be of an advertising nature but of an informative and educational nature. Naturally, the current laws will still apply to such programmes but these programmes should in particular conform, with effect from 1October 2007, to the following: a) Programmes dealing with vehicles will...

Following a consultation process carried out by the Broadcasting Authority at the beginning of this year (see IRIS 2007-5: 15) and after having gone through the feedback it received, the Authority is requesting programmes concerning immovable property to conform, with effect from 1 October 2007, to the following: a) The programme in question does not contain surreptitious advertising; b) No logos or shop fronts of estate agents may be shown during the programme; c) The person who describes the immovable property should not be an employee or a representative of an estate agency; d) The specific...