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On 21 June 2007, the Seimas (Lithuanian Parliament) adopted amendments to the Alkoholio kontrolës ástatymas (Act on Alcohol Control). The amended Act establishes stricter requirements in regard to the advertising of alcohol. The aim of the new provisions is to reduce the spread of alcohol usage in the society, particularly among young people. Under the new provisions of the Act, the advertisement of alcohol in television is prohibited from 6 a.m. to 11 p.m. This new provision shall enter into force on 1 January 2008. According to the present Law on Alcohol Control, the advertisement of alcohol...

The Regulatorna agencija za komunikacije (Communications Regulatory Agency - RAK) of Bosnia and Herzegovina, responsible for the broadcasting and telecommunications sectors in the country, has issued written warnings to both public and commercial broadcasters due to the violation of Articles 3 and 8 of the Code on Advertising and Sponsorship for the broadcast of the advertising clip “Royal”. The Advertising and Sponsorship Code forbids advertising and teleshopping related to tobacco products as well as deceptive advertising. The latter is by definition an act or practice aimed at misleading consumers....

In May 2003, the Bundeskommunikationssenat (Federal Communication Senate - BKS) decided that ORF had committed several breaches of advertising rules enshrined in the ORF-Gesetz (ORF Act) in the TV programme "Starmania" broadcast on 17 January 2003 (see IRIS 2003-7: 6). Part of this decision was then overturned by the Verwaltungsgerichtshof (Administrative Court - VwGH) at ORF's request (see IRIS 2006-7: 8). The BKS issued a new ruling on 18 June 2007. As in the original proceedings, the BKS ruled that ORF had repeatedly shown crisp packets, mineral water bottles, a one-metre high tube bearing the...

The Bundesgesetz über den Österreichischen Rundfunk (Federal Act on the Austrian Broadcasting Corporation) prohibits Österreichische Rundfunk (Austrian Broadcasting Corporation - ORF) from promoting illegal activities through television advertising and teleshopping. The same rule applies to private TV channels. In proceedings before the Bundeskommunikationssenat (Federal Communication Senate - BKS), a company accused ORF of violating this ban by broadcasting an advertising spot. The spot begins with images from everyday city life. A man in a suit and a crowd of onlookers see a plastic cup on the...

After monitoring Spanish television practices between May 2005 and July 2006 to verify compliance with the “Television without Frontiers” Directive, the European Commission found that Spanish television channels had frequently and on numerous occasions infringed the rules on advertising as contained in Articles 18(2) and 11(4) of the Directive. These infringements entailed that Spanish television advertisements often exceeded the 12 minutes per hour limit and failed to observe the 20-minute interval between advertising breaks. This situation was found to stem from the narrow interpretation retained...