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On 17 July 2007 the Parliament of the French-speaking Community adopted two decrees amending, in the first instance, the Decree of 27 February 2003 on broadcasting and, in the second instance, the Decree of 14 July 1997 on the statute of the public-sector broadcasting company (RTBF). In both cases the amendments concern advertising. The purpose of the first Decree is to adapt the 2003 Decree (which forms the foundation for broadcasting in the French-speaking Community) to the new realities of the advertising market. The draft of the Decree was tabled by the Government; it is based on the European...

Last March, the Lagardère group, which has owned the Virgin Megastore shops in France since January 2001, asked the audiovisual regulatory authority ( Conseil Supérieur de l’Audiovisuel - CSA) to approve the renaming of its Europe 2 radio station and its TNT channel Europe 2 TV as “Virgin”. The group wanted to use this to rejuvenate and boost its audiences. On 17 July, the CSA gave its approval, but laid down a number of conditions. Firstly, the regulatory authority prohibits any direct or indirect influence on the editorial line adopted by Virgin Radio and Virgin 17 (the channel’s number on the...

In May 2007, the extreme-right, anti-immigration party Vlaams Belang (Flemish Interest - VB) started a lawsuit against all newspapers/publishing groups in the Flemish community in Belgium. The newspapers had all refused to publish the political advertisements of VB in the pre-election period, a few weeks and days before the federal elections of 10 June 2007. The newspapers did, however, publish advertisements from other political parties. Only one newspaper was not targeted by VB: the left-wing orientated De Morgen (the VB probably did not even consider the possibility of having an electorate amongst...

On 21 June 2007, the Seimas (Lithuanian Parliament) adopted amendments to the Alkoholio kontrolës ástatymas (Act on Alcohol Control). The amended Act establishes stricter requirements in regard to the advertising of alcohol. The aim of the new provisions is to reduce the spread of alcohol usage in the society, particularly among young people. Under the new provisions of the Act, the advertisement of alcohol in television is prohibited from 6 a.m. to 11 p.m. This new provision shall enter into force on 1 January 2008. According to the present Law on Alcohol Control, the advertisement of alcohol...

The Regulatorna agencija za komunikacije (Communications Regulatory Agency - RAK) of Bosnia and Herzegovina, responsible for the broadcasting and telecommunications sectors in the country, has issued written warnings to both public and commercial broadcasters due to the violation of Articles 3 and 8 of the Code on Advertising and Sponsorship for the broadcast of the advertising clip “Royal”. The Advertising and Sponsorship Code forbids advertising and teleshopping related to tobacco products as well as deceptive advertising. The latter is by definition an act or practice aimed at misleading consumers....