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As a consequence of the AVMS Directive, Ofcom, the UK communications regulator, opened a review in March 2008 of its Rules on the Amount and Distribution of Advertising (RADA). The aim was that the Rules be (a) shorter and (b) simpler. The proposals, which are reflected in the revised Code, included: (i) lifting the “20 minute” rule (currently, there must be not less than twenty minutes between advertising breaks within programmes) and (ii) lifting or liberalising the rules regarding advertising during specific programme genres (documentaries, current affairs, religious programmes) and during films...

In the UK regulation of content of broadcast advertising is delegated by the regulator, Ofcom, to the Advertising Standards Authority set up by the industry itself. The Authority received complaints from two viewers that a television advertisement by Apple for the iPhone was misleading and in breach of three provisions of the Advertising Standards Code requiring that advertisements should not mislead, should not make claims without objective evidence on which to base them and that there should be no implications of capabilities of products beyond those that can be achieved in normal use. The advertisement...

After the French President announced on 8 January 2008 that he wanted to abolish all advertising on public-sector television channels, the Copé Commission brought together a number of parliamentarians and professionals to discuss the issue. After four months of hearings, the Commission has delivered its report, advocating the gradual abolition of advertising on public-sector television channels after 8 p.m., starting in 2009. Added to these proposals are a number of desires on the part of the President, resulting in the start of the reform. This summer, the Act on modernising the economy amended...

On 18 June, the Parliament of the Republic of Estonia approved the amendment to the Broadcasting Law, which entered into force on 1 July 2008. One of the most important provisions of the amendment is the establishment of 1 June 2010 as the date when the analogue television network will shut down. The other important points are linked to the broadcast licenses of private channels. The central provisions of the Act to amend the Broadcasting Law are connected to creating more advantageous conditions during the switch-over from analogue terrestrial broadcasting to digital broadcasting for the private...

In a ruling of 17 July 2008 (case no. I ZR160/05), the Bundesgerichtshof (Federal Supreme Court - BGH) decided on the admissibility of collecting programmes partly aimed at children and young people. The case concerned an advertising campaign by the firm Nestlé. The company had printed points on the packaging of its chocolate bars. Every 25 points was worth EUR 5 at an Internet mail-order firm. Since this advertising campaign was partly aimed at children and young people, the Verbraucherzentrale Bundesverband e. V. (Federation of German Consumer Organisations - vzbr) filed an injunction suit against...