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In a ruling of 17 July 2008 (case no. I ZR160/05), the Bundesgerichtshof (Federal Supreme Court - BGH) decided on the admissibility of collecting programmes partly aimed at children and young people. The case concerned an advertising campaign by the firm Nestlé. The company had printed points on the packaging of its chocolate bars. Every 25 points was worth EUR 5 at an Internet mail-order firm. Since this advertising campaign was partly aimed at children and young people, the Verbraucherzentrale Bundesverband e. V. (Federation of German Consumer Organisations - vzbr) filed an injunction suit against...

In 2007 a new Act on Medical Products in Human Medicine was passed by the Bulgarian Parliament (published in State Gazette, issue No 31 dated 13 April 2007). Chapter 11 of the Act is dedicated to advertising of medical goods. A definition of the term “Advertising of medical goods” is contained in Article 244 of the Act: “any form of information, presentation, promotion or suggestion, which is intended to stimulate the prescription, sale or use of any medical good and contains advertising aimed at the general public.” There are a number of special requirements in the Act regarding the content of...

Are audiovisual media services totally unaffected by general legal principles? This IRIS plus article shows the not entirely unique position of an area of law that, at first glance, would seem to be regulated completely by technology-dependent regulations. Product placement, sponsoring and surreptitious advertising are, however, not only subject to specific media-related legislation, but also to general principles in the field of unfair commercial practices that protect consumer interests. These interests have not yet been taken into account in discussions on the new Audiovisual Media Services...

On 10 June 2008 the LR Seimas (Parliament) adopted amendments to the Law on Financing and Control of Financing of Political Parties and Political Campaigns. The amendments came into force on 21 June 2008. The amendments are mainly concerned with the regulation of the publishing of political advertising in radio and television programmes. The amended law states that broadcasters under Lithuanian jurisdiction shall refrain from broadcasting video and audio advertising clips and films about political parties in their radio and television programmes. Furthermore, the provisions of the law forbid free...

The BBC trust has found breaches of editorial guidelines and weaknesses in fair trading rules in relation to the sponsorship of BBC-organised events. As a result, the BBC management has decided to end such sponsorship. The BBC does not carry any advertising in its public service broadcasting nor may its programmes be sponsored. However, it has permitted commercial sponsorship of BBC events, notably “Sports Personality of the Year”, and its website offered “rights packages” for such events. After the December 2007 broadcast of this programme, its commercial rival ITV and the organisation representing...