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IRIS 2008-10:1/25 [MT] Broadcasting Authority’s Interpretation of the 20-Minute per Clock Hour of Advertising Rule: The Position of Short Programmes

The Authority has clarified that paragraph 13 of the Third Schedule to the Broadcasting Act applies to programmes and not to broadcasts aired during a given clock hour. Paragraph 13 provides that a period of 20 minutes has to elapse between each successive advertising break within a programme which is interrupted by advertising and teleshopping spots. The Authority has held that in the case of programmes which are of less than 20 minutes in duration (“short programmes”), it is permissible to have adverts at the beginning and/or at the end of the short programmes, even if 20 minutes have not elapsed...

IRIS 2008-10:1/12 [DE] Separation of Games of Chance and Confectionery

Lottery tickets and sweets do not have to be kept separate after all. Reports had stated that lottery tickets and sweets had to be kept separate from one another in future according to a decision by the Berlin Landgericht (Regional Court – LG) in connection with an application for an injunction against the lottery organiser Deutsche Klassenlotterie Berlin (DKLB). However, this decision was set aside in its entirety following the latter’s appeal lodged on 7 October 2008. The original decision of 7 August 2008 (Case 103 O 134/08) stated that the lottery ticket counter should not be together with,...

IRIS 2008-10:1/6 [AT] Second Federal Communications Court Decision on the Monitoring of Advertising in the Case of ORF Programmes

On 1 September 2008, the Bundeskommunikationssenat (Federal Communications Court – BKS) reached a further decision (Case 611.009/0013-BKS/2008) on alleged offences reported by the Kommunikationsbehörde Austria (Austrian broadcasting regulator – KommAustria) concerning programmes broadcast by ORF. In this second decision, the BKS dismissed KommAustria’s allegation that in three programmes broadcast by ORF1 on 9 November 2004 there had been a breach of section 14(5) of the Bundesgesetz über den Österreichischen Rundfunk (Austrian Broadcasting Corporation Act – ORF-G) relating to product placement....

IRIS 2008-10:1/5 [AT] First Federal Communications Court Decision on the Monitoring of Advertising in ORF Programmes

In a decision dated 1 September 2008, the Bundeskommunikationssenat (Federal Communications Court – BKS) gave a ruling on an alleged offence reported by the Kommunikationsbehörde Austria (Austrian broadcasting regulator – KommAustria) concerning programmes broadcast by ORF. The decision relates to a programme broadcast by ORF2 on 1 April 2005 in which, according to the Court, there was a breach of the ban on teleshopping contained in section 13(2) of the Bundesgesetz über den Österreichischen Rundfunk (Austrian Broadcasting Corporation Act – ORF-G). In the context of these proceedings, the BKS...

IRIS 2008-9:1/18 [GB] Ofcom’s New Advertising Code Comes into Effect

As a consequence of the AVMS Directive, Ofcom, the UK communications regulator, opened a review in March 2008 of its Rules on the Amount and Distribution of Advertising (RADA). The aim was that the Rules be (a) shorter and (b) simpler. The proposals, which are reflected in the revised Code, included: (i) lifting the “20 minute” rule (currently, there must be not less than twenty minutes between advertising breaks within programmes) and (ii) lifting or liberalising the rules regarding advertising during specific programme genres (documentaries, current affairs, religious programmes) and during films...