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The Supreme Administrative Court of the Czech Republic banned advertising of a dietary supplement in a ruling of 29 January 2009. The Czech Advertising Regulations Act prohibits advertising that claims that dietary supplements are able to cure or prevent human illnesses. Liability for advertising lies with the contractor. The Broadcasting Council is responsible for regulating television advertising. The company Mediarex Communications and Consulting s.r.o. had commissioned television advertising of the dietary supplement Preventan akut . In the advertising, the product was described as having...

The Communications Regulatory Agency (RAK) has presented its annual report for 2008, in the form of an overview on the violations of its rules and regulations. In total 39 decisions have been issued. Of these, 35 relate to broadcasting and 4 to the telecommunications sector. During the reported period, the RAK examined 169 cases of possible breaches of its rules and regulations. Of these, 129 cases related to programme content requirements. It is worth noting that as many as 92 of these cases were initiated by citizens who lodged complaints. About 30 cases dealt with technical aspects of broadcasting...

The amended self-regulation document of advertisers passed the Slovenska oglasevalska zbornica (Slovenian Advertising Chamber - SOZ) on 19 March 2009. The Article titled “Children and Minors” has been transposed to the section “Special Rules” and some substantial changes have been made; the provision has been expanded in accordance with the new media and information and communication technology related risks, and the age limit was lowered. In the first two paragraphs of Article 18 of the Code it is claimed that it is foremost the responsibility of parents or guardians to protect children against...

The Norwegian ban on political advertising on TV will be upheld. This was made clear by the Norwegian Government in an announcement of 11 March 2009, where the Government also stated that it did not intend to appeal the European Court of Human Right’s (ECHR) judgment in the case of TV Vest AS and Rogaland Pensjonistparti v. Norway (see IRIS 2009-3: 2) to the Court’s Grand Chamber. Instead, the Government proposes changes to the remit of the Norsk rikskringkasting AS (Norwegian public service broadcaster - NRK) that should allow access for small political parties to the TV media. In its ruling,...

The UK culture secretary has now announced, after a consultation exercise, how the Government intends to proceed on key broadcasting policies set out in the Audiovisual Media Services Directive. The most controversial policy is in relation to product placement, currently banned in any UK-made programmes. Broadcasters argued that allowing product placement would provide a new source of revenue, but consumer and viewer groups claimed that it would blur the distinction between advertising and editorial content and undermine the trust that viewers have in the integrity of UK-made programming. The...