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The Law on Funding of Political Parties and Political Campaigns, and the Control of Funding (see IRIS 2008-8: 15) envisages that political advertising and its sources of funding shall be identified and adequately separated from the rest of the disseminated information. Following the provisions of the Law, the Central Election Commission (CEC) and the Radio and TV Commission of Lithuania approved the Order of Identification of Political Advertising in Radio and TV Programmes in March 2009. The Order seeks to determine the necessary requirements for the identification of political advertising in...

In April the Gazdasági Versenyhivatal (Hungarian Competition Authority - GVH) finalised and published its report examining competition on the Hungarian media markets. The basis of the report was a general sector inquiry launched by the authority on 24 July 2007. Its subject was TV broadcasting in Hungary as a whole. The GVH named three factors as reasons for initiating such a review: - the obvious disproportionality between the audience share of the two national commercial TV channels RTL-Klub and TV2 (together approx. 60 %) and their share on the TV advertising market (together approx. 90 %)...

In 2008 the Ministry of Culture of the Republic of Croatia established a Working Group for the Transposition of the Audiovisual Media Services Directive into Croatian Media Legislation. The Working Group has concluded a series of meetings and their proposal for a draft law is now in public discussion. The proposed Draft Law on Electronic Media of 29 April 2009 regulates in particular: - the specific terms used in the Law, - the general principles of the activities and the provision of audio and audiovisual media services, - the promotion and protection of the interests of the Republic of Croatia, -...

The national rules applicable to television advertising, sponsorship on television, and teleshopping have been relaxed with the transposition of the “Audiovisual Media Services” Directive of 11 December 2007 into French law. Thus, although the Act of 5 March 2009 (see IRIS 2009-4: 10) put an end to the broadcasting of advertising on the France Télévisions channels, it nevertheless authorised the private channels, other than cinema channels, to include an extra commercial break in audiovisual and cinematographic works (Article 73). This second break, which previously the CSA had allowed only during...

In the context of economic difficulties for the media industry in Spain (partially due to the general economic crisis, but also to specific factors in the sector), the Spanish cabinet has undertaken a drastic reform: the suppression of advertising on the public television broadcaster, Televisión Española (TVE). Since television started in Spain in 1957, it has always operated following a free-to-air model, with a public sector funded partially by the Government, but essentially through advertising. The introduction of commercial television in Spain in 1989 did not result in a change in this model,...