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On 30 September 2009 a new Code of Advertising Ethics entered into force in Hungary. The self-regulatory instrument was signed on 16 September 2009 by 26 professional associations covering practically the entire national advertising industry. The first Hungarian Code of Advertising Ethics was adopted by the market players in 1981 as the first of such codes in the former Eastern Bloc. Since then the code has been revised several times. However, the last revision took place in 2005 and the Hungarian advertising scene has been the subject of several changes during the past four years (IRIS 2005-10:...

The BBC received complaints about commercial sponsorship of the Sports Personality of the Year awards in December 2007; these were upheld by the BBC Trust, as there had been breaches of editorial and fair trading guidelines (see IRIS 2008-8: 14). The BBC has now issued new guidelines on sponsorship of BBC events. The most important policy is that the BBC will no longer accept sponsorship by commercial bodies for on-air BBC events. This covers commercial companies and other commercial bodies (including public/private partnerships) which compete directly in a commercial market. Existing contracts...

In Austria, the private television stations have declared their intention to dispense with commercial breaks in children’s programmes in the future. A statement was issued on 15 September 2009 that, under the aegis of the Verband Österreichischer Privatsender (Association of Austrian Private Broadcasters - VÖP) and the Fachverband der Telekommunikations- und Rundfunkunternehmungen der Wirtschaftskammer Österreich (Austrian Chamber of Commerce’s Association of Telecommunications and Broadcasting Companies), a total of 14 TV broadcasters and these two associations had signed this declaration. The...

After two earlier judgments by the European Court of Human Rights, the Grand Chamber of the Court again held that there has been a violation of Article 10 (freedom of expression) of the European Convention on Human Rights on account of the continued prohibition on broadcasting on Swiss Television a commercial by an animal rights association. In response to various advertisements produced by the meat industry, Verein gegen Tierfabriken Schweiz (VgT) made a television commercial expressing criticism of battery pig-farming, including a scene showing a noisy hall with pigs in small pens. The advertisement...

An amendment to Act No. 308/2000 Coll. on Broadcasting and Retransmission and to Act No. 195/2000 Coll. on Telecommunications from 14 September 2000 (“Amendment”) was proposed by the Ministry of Culture on 29 May 2009. The Amendment was required following Slovakia’s commitment to implementing Directive 2007/65/EC (AVMSD). Slovakia as a Member State shall bring into line laws, regulations and administrative provisions necessary to comply with the AVMSD by 19 December 2009 at the latest. The amended Act No. 308/2000 Coll. shall also apply to Internet broadcasting and providing on-demand audiovisual...