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IRIS 2009-8:1/14 [DE] Code of Conduct on Commercial Communication for Foods and Beverages

The Deutsche Werberat (German Advertising Standards Council) has published a code of conduct on commercial communication for foods and beverages. The aims of this voluntary self-monitoring initiative are to ensure compliance with legal requirements and to promote competition. The code of conduct includes so-called general principles, such as the protection of consumers in their confidence in the quality of foods and beverages, the ban on advertising messages that counteract a balanced and active lifestyle and diet, or that encourage unbalanced or excessive consumption. The code also contains specific...

IRIS 2009-7:1/26 [LT] Draft Amendment Law on the Protection of Minors against Detrimental Effect of Public Information

On 2 June 2009 the Lithuanian Seimas (Parliament) approved the Draft Amendment Law on the Protection of Minors against the Detrimental Effect of Public Information in the first reading. The Draft Law seeks to enhance the protection of minors against the negative effect of public information by expanding the list of criteria on the restricted published information as well as by establishing a system of visual means (indexes) used for categorising TV programmes. The Draft Law provides that public information which encourages gambling and participating in lotteries and other games, where the impression...

IRIS 2009-7:1/23 [GR] The TV and Radio Exposure of Political Parties in the Pre-Election Period under Judicial Scrutiny

The 4th Chamber of Συμβουλίο της Επικρατείας (the Administrative Court of Justice - StE) found the ministerial decision by which only a five-minute period is granted for the presentation of their views by means of a television or radio programme of their own production to political parties participating for the first time in the European elections to be legal. The Court decided that these parties operate in different circumstances than their more well-established counterparts and, therefore, the dedication of additional time to the latter, through the free transmission of advertisements (on television...

IRIS 2009-7:1/22 [GB] Regulator Announces Changes to Rules on Advertising and Teleshopping

Ofcom, the UK communications regulator, has announced further changes to its advertising rules, as part of its continuing review of advertising regulation (for earlier changes see IRIS 2008-5: 11 and IRIS 2008-9: 12). Ofcom has decided to maintain the number of advertising breaks permitted on public service broadcasting (PSB) channels at current levels for programmes with a scheduled duration of 90 minutes or less, but to increase the number of permitted breaks in longer programmes to the same level as permitted on non-PSB channels. This does not affect the rules applying to particular types of...

IRIS 2009-7:1/3 [BE] Transposition of the AVMS Directive

The decree of 5 February 2009 of the French-speaking Community amending the decree on broadcasting of 27 February 2003, the founding text for the audiovisual scene in the French-speaking Community - renamed the “decree on audiovisual media services” for the occasion - was published in the Moniteur Belge on 18 March 2009. This is of course the main text transposing the AVMS Directive for the French-speaking Community - it was transposed for the Flemish Community by a decree of 18 March 2009 (see IRIS 2009-5: 8). It should, however, be pointed out that the legislator for the French-speaking Community...