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On 14 October 2009, the Belgian Jury voor Ethische Praktijken inzake Reclame (Jury for Ethical Practices Concerning Advertising) issued a decision on a complaint, lodged by a member of the public, against the Flemish public broadcasting corporation VRT. The Jury for Ethical Practices Concerning Advertising is the self-disciplinary authority of the advertising and marketing sector in Belgium. It examines the compliance of advertisements with self-disciplinary advertising codes, such as the International Chamber of Commerce’s International Code of Advertising Practice, either after a complaint by...

The main regulatory framework for broadcasting is the Law on Radio and Television Broadcasting N. 7(I)/1998 (see IRIS 2001-1/13) as amended up to 2009. The Law amended and consolidated the Laws N. 120/1990 and N. 29(I)/1992 on radio and television respectively. Its main objectives are to allow the establishment and operation of private commercial broadcasters; to ensure the editorial and creative independence of professionals in the broadcast media and to set requirements for safeguarding media pluralism. The most significant provision of the Law is the establishment of the Radio Television Authority,...

On 8 October 2009, the European Commission decided to close infringement procedures initiated against Italy and Estonia for breaches of the EU’s advertising rules, as set out in the old Television without Frontiers (TwF) Directive. In regard to Italy, the Commission’s concerns focused on three fronts: (1) Teleshopping messages too short to enable their identification as such by viewers were being broadcast by Italian television channels, while also not being counted towards the twelve-minute hourly advertising limit; (2) Television stations' self-promotional spots were not included within Italy’s...

On 24 July 2009 the Ministry of Culture and National Heritage published draft guidelines for the implementation of the AVMSD (“guidelines”) and opened public consultations. The consultations took place until 24 August 2009. After analysing the outcome of the consultations the guidelines will be sent for intergovernmental consultations leading to the formal adoption of the guidelines. The guidelines envisage that the AVMSD will be transposed into national law by amending the Broadcasting Act. The regulatory authority responsible for the audiovisual media services will be the National Broadcasting...

The Broadcasting Act 2009 is a major piece of legislation, which overhauls Irish broadcasting law. It consolidates all previous content-related legislation in a single Act, comprising 185 sections, which are divided into 14 Parts, and two schedules. It sets the regulatory framework for broadcasting services in Ireland. The definitions of terms such as “broadcasting service” are updated (s.2, Part 1). A new regulator, the Broadcasting Authority of Ireland (BAI) is established. It replaces the Broadcasting Commission of Ireland (BCI) and the Broadcasting Complaints Commission (BCC), which becomes...