Search results : 1510

On 19 December 2009 the implementation of Audiovisual Media Services Directive (AVMSD) in the Media Act and the Tobacco Act was made official in the Netherlands. The bill for this implementing act was accepted by the Tweede Kamer, the lower chamber of the Dutch Parliament, on 30 June 2009 and by the Eerste Kamer, the first chamber of the Dutch Parliament, on 8 December 2009. The AVMSD, the successor to the Television without Frontiers Directive, introduced the term ‘audiovisual media service’ as its central concept. The goal of the Directive was to create a modern (technically neutral) and harmonised...

The Electronic Media Law (“Law”) of the Republic of Croatia has adopted the provisions of Directive 2007/65/EC on audiovisual media services, Directive 98/84/EC on the legal protection of services based on, or consisting of conditional access and in part the provisions of Directive 2006/114/EC concerning misleading and comparative advertising. Bearing in mind the need to adopt regulations that will be in line with the development of technology, the principle of media freedom and the need to promote public interests in the performance of the activity of providing audiovisual media services, the...

The consultation carried out by the UK Department for Culture, Media and Sport on product placement (see IRIS 2010-1: 1/25) has been completed and the Government has decided to permit product placement, subject to restrictions. According to the minister, such conditional approval will permit benefits to commercial television companies and programme makers through extra sources of finance whilst taking account of legitimate concerns. Product placement will be permitted in the four categories of programme set out in the Audiovisual Media Services Directive: cinematographic works, films and series...

In a decision on 11 February 2010 the Conseil d’Etat cancelled the letter from the Minister for Culture and Communication of 15 December 2008 calling on the Chairman of France Télévisions to stop marketing advertising space on the group’s channels between 10 p.m. and 6 a.m. “in accordance with both the spirit and the letter of the legislative reform in hand”. The letter was issued at a time when the bill on reforming the audiovisual sector, directed mainly at abolishing advertising on public service television, was pending: the Act had only passed through the National Assembly on its first reading,...

On 23 December 2009, the Oberlandesgericht München (Munich Appeal Court - OLG) upheld the company Danone's claim to information about the kick-back payments received by the media agency Aegis Media during the period of a contract between the two companies (case no. 7 U 3044/09). The plaintiff had been using Aegis Media as its media agency for many years. As such, Aegis Media essentially managed the company's TV advertising budget and bought advertising slots from broadcasters. Under the contract between the two parties, all economic benefits that were neither part of the advertising fee nor the...