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Ofcom, the UK communications regulator, has issued new rules on product placement following the Government’s decision to permit it subject to restrictions (see IRIS 2010-8/33). The new rules are contained in the revised Broadcast Code and came into effect on 28 February 2011. Product placement is allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. The new rules clarify that single dramas fall within the genre of ‘films made for television’ where product placement may take place. But it will be prohibited in all children’s...

In a judgment delivered on 11 January 2011, the court of cassation rejected the appeal brought by the director and producers of the successful film Les Choristes (‘The Choir’) against the judgment of the Paris court of appeal delivered on 25 March 2009. In doing so the court of cassation upheld the acquittal of the advertisers (Free, SFR, Voyages-SNCF, etc.,) on a number of peer-to-peer sites which had been taken to court by the rightsholders on the grounds of complicity in infringement of copyright. The rightsholders accused them of participating in the financing of illegal sites (see IRIS 2006-8/21)....

On 1 December 2010, the Government of the Czech Republic adopted a new concept for the support and development of the Czech film industry for the period 2011-2016. The concept’s objectives are: - to strengthen and uphold the values of Czech film culture; - to develop the Czech film industry in order to make it internationally competitive; - to increase the economic potential of the film industry and to create jobs; - to establish a functioning system for the financial support of the Czech film industry; - to create a legal basis for these objectives, in conformity with EU law; - to promote the...

On 20 September 2010 the public discussion on the Draft of the new Media Act - 1 (Zakon o medijih - 1, osnutek) was closed. The Draft Media Act implements the Audiovisual Media Services Directive, which changes the definition of media. New categories are introduced: audiovisual media services and audiovisual media services on demand. Besides, the Directive defines and incorporates in its provisions the novel concepts of editorial responsibility, providers of audiovisual media services, audiovisual commercial communication and product placement. After the media and expert comments of the Draft a...

With the Loi du 17 décembre 2010 portant modification de la loi modifiée du 27 juillet 1991 sur les médias électroniques (the Law of 17 December 2010 Amending the Modified Law of 27 July 1991 on the Electronic Media, Electronic Media Law 2010) and eight accompanying Regulations of the same day, Luxembourg has finalised the transposition of the EU Audiovisual Media Services Directive and updated one of its main media-related acts. After a first step amending the advertising rules in a Regulation of 2008, the new law and regulations align the Luxembourgish rules for audiovisual media services with...