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IRIS 2026-7:1/10 [BE] A free cake, a borrowed bag, and two administrative fines: the Flemish Media Regulator takes action against content creators once again

On 18 May 2026, the General Chamber of the Flemish Media Regulator (Vlaamse Regulator voor de Media - VRM) issued two decisions against Flemish influencers for failing to clearly identify commercial communication in their online videos. In the cases of VRM v. Josefien Weyns (Decision No. 2026/034) and VRM v. Galatea Rommelaere (Decision No. 2026/031), both content creators were fined EUR 1 500 for violating Article 53 of the Flemish Media Decree (i.e. the decree of 27 March 2009 on radio broadcasting and television), which requires that commercial communications be “readily recognisable as...

IRIS 2026-7:1/17 [HU] New legislation restricting political advertisements which incite hatred and regulating the placement of commercial advertising

Newly introduced legal provisions have substantially modified the pre-existing regulatory parameters governing political messaging, municipal aesthetic criteria for commercial advertisements, and specific investment rules in Hungary. Act XX of 2026 on the restriction of political advertisements capable of inciting hatred, ensuring the alignment of economic advertisements with the townscape, and amending certain investment regulations was enacted at the end of June 2026, with its primary provisions coming into force on 27 June 2026. The legislative package overhauls the existing statutory framework...

IRIS 2026-6:1/13 [ES] CNMC reminds Spanish influencers of their obligations regarding advertising on social media

The National Commission for Markets and Competition (Comisión Nacional de los Mercados y la Competencia – CNMC), the authority responsible for ensuring that audiovisual media service providers comply with the obligations set out in the General Law on Audiovisual Communication (Ley General de Comunicación Audiovisual), has issued formal notices to five influencers for breaching the rules on the identification of commercial communications on social media. The decisions relate to several posts shared on Instagram and TikTok by Sofia Suescun, Tamara Gorro, Peldanyos, Samy...

IRIS 2026-4:1/4 [IT] AGCOM issues FAQs on influencer regulation to enhance transparency and user protection

The Italian Communications Authority (Autorità per le garanzie nelle comunicazioni - AGCOM) has published a new set of Frequently Asked Questions (FAQs) aimed at strengthening the effectiveness of the Guidelines and Code of Conduct for influencers adopted by Resolution No. 197/25/CONS. The document focuses in particular on three key areas: transparency of commercial communications, protection of minors, and user protection (see IRIS 2025-8:1/22, 2025-1:1/18 and 2024-2:1/26). Although not legally binding, the FAQs constitute an important interpretative tool, providing practical guidance...

IRIS 2026-4:1/12 [ES] The CNMC clarifies identification requirements for branded content in on‑demand audiovisual programmes

On 12 February 2026, the Spanish National Commission for Markets and Competition (Comisión Nacional de los Mercados y la Competencia – CNMC) adopted a decision concerning the identification of commercial communications in on‑demand audiovisual services. The regulator imposed a sanction on a national audiovisual media service provider for making available a programme containing disguised advertising, in breach of Article 122.3 of the General Audiovisual Communication Act (Ley General de Comunicación Audiovisual – LGCA). The case concerned a non‑linear audiovisual programme...