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Although the agreement containing the undertakings was given on behalf of Sport Newspapers Ltd (as publishers of the "Daily Sport" and "Sunday Sport"), the agreement is of general interest also to the audio-visual community. It was made under The Control of Misleading Advertisements Regulations, 1988; the Regulations transpose the EC Directive on Misleading Advertising into UK law and came into force on 20 June 1988. The Director-General of the OFT is empowered to use the regulation to strengthen and complement existing rules concerning advertising. However, a breach of the agreement can result...

Satellite broadcaster VT4 was issued in December with a formal warning by the Independent Television Commission (ITC) for failing to comply with its advertising scheduling rules. VT4 is a satellite channel based in the UK (and therefore licensed by the ITC in the UK) but directing its service at the Belgian market. VT4 breached the advertising requirement that no more than 12 minutes of advertising or teleshopping spots should be scheduled in any one clock hour. A formal complaint received from the Flemish Ministry of Economic and Media Affairs drew attention to two specific periods. Further evidence...

The Independent Television Commission, the UK regulator of commercial broadcasting, has published a revised "Code on Sports and Other Listed Events". This is now divided into Group A and Group B events. The former are those which cannot be covered live on an exclusive basis without the consent of the Commission; they include the Olympic Games, the FIFA World Cup Finals and the European Football Championship Finals. Group B events can be shown live on channels other than the BBC, Channel 3 or Channel 4 ( i.e., the universally available non-subscription channels) only if secondary coverage is made...

On 30 December 1998, the order (laid before Parliament on 9 December 1998) proscribing "Eros TV" in the UK came into force. The order, made under Section 177 of the Broadcasting Act, 1990, was made because the channel was judged to have regularly breached the first part of Article 22 of the EC Broadcasting Directive. This makes it unlawful to transmit programmes which "might seriously impair the physical, mental or moral development of minors." The Secretary of State said that "We are determined to protect children from satellite pornography and my message to pornographers is clear; we will not...

The Independent Television Commission has imposed a financial penalty of £2 million on Central Independent Television plc, which is owned by Carlton Communications plc. The fine was levied for "grave breaches" of two sections of the ITC's Programme Code in the 1996 documentary "The Connection". The relevant sections are 3.1 (on respect for the truth) and 3.7 (reconstructions in factual programmes and the requirement to label them as such on-screen). The fine, which is paid to the Exchequer, is the largest levied by the ITC; in 1994, Granada was fined £500 000. Implementation of the Programme Code...