Search results : 234

The programme ‘De Vlaanders’ is broadcast on Stories TV, a Flemish commercial broadcaster.This programme provides local news from two Belgian provinces, Oost- and West Vlaanderen. This programme is followed by a weather forecast. On 10 January 2012, after the weather forecast, the following sponsorship billboard was broadcast: ‘De Client (kapsalon)/Close-Up (kledingzaak)/Loewe (audio/video/TV)’ (De Client (hair dresser)/Close-Up (fashion shop)/Loewe (audio/video/TV). According to Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM), this practice infringes Article 91 (1) Mediadecreet...

On 31 December 2011 at 20:20h, the film “Ratatouille” was broadcast on VTM, a Flemish commercial broadcaster. This movie was interrupted three times for advertising breaks. Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM) received a complaint. According to the plaintiff, this movie could not be interrupted by advertising because it is a children’s programme (Article 80 (2) Mediadecreet (Flemish Broadcasting Act)). However, VRM judged that this Article was not violated. The general rule about the interruption of programmes by advertising is that broadcasters can choose when they interrupt...

During the programme Huizenjacht on VT4, a Flemish commercial broadcaster, showed the logo of Martini Brut (sparkling wine) several times. According to Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM), this practice infringes Article 100, § 1, 3° Mediadecreet (Flemish Broadcasting Act) requiring that product placement is allowed if no undue prominence is given to the products included in the programme. Huizenjacht is a programme about the renovation of houses and house hunting. Huizenjacht contains an item in which an interior designer informs a couple about the renovation of a specific...

During the programme ‘Kill the Clip’ on TMF, a Flemish commercial broadcaster, 5 video clips are broadcast. During these video clips the following banner is shown: ‘Keep the clip…Kill the clip’ ‘You decide SMS KILL or KEEP to 3373 (EUR 0,60/SMS)’. Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM.) had to examine whether such a service should be labeled as teleshopping. Art. 2, 45° Mediadecreet (Flemish Broadcasting Act) defines teleshopping as “direct offers broadcast to the public with a view to the supply of goods or services, including immovable property, rights and obligations,...

On 19 December 2011, Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM) decided that the public broadcaster VRT infringed the rules on commercial communication (Art. 53 Mediadecreet (Flemish Broadcasting Act)) when referring to Jupiler Pro League (the Belgian national football league) during the sports programme Extra Time. Every Monday evening, the programme Extra Time is broadcast on Canvas, a channel of the Flemish public broadcaster. Usually, this programme contains an analysis of each match day of Jupiler Pro League. However, on 10 October 2011, this programme was exceptionally...