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IRIS 2017-2:1/22 [IE] Advertising Authority decision on sports star appearance in alcohol advertisement

On 30 November 2016, the Advertising Standards Authority of Ireland (ASAI) issued its decision concerning a television alcohol advertisement featuring a mixed martial arts (MMA) star. The decision sets out the ASAI’s approach to determining whether a sports star may be considered to have “hero/heroine of the young status”. The advertisement for Budweiser beer featured MMA champion Conor McGregor, walking through a Dublin housing estate, with a voice over “Dream as big as you dare”, and accompanied by the Budweiser logo. The advertisement included the text “Dream Big - Enter at BudDreamBig.ie, ROI...

IRIS 2017-2:1/19 [GB] BBC publishes response to report on culture and practices in relation to serious sexual misconduct by celebrities

The BBC has now published its response to Dame Janet Smith’s review of its culture and practices in relation to serious sexual misconduct by celebrities, notably Jimmy Saville and Stuart Hall (IRIS 2016-5/18). It sets out the current position and the rules and policies which are in place to prevent a repetition of the major organisational failures criticised in the report, including failings in audience controls, sharing of information and the attitude of staff in general towards sexual harassment. A new child protection policy has been introduced, supported by a code of conduct which applies to...

IRIS 2017-2:1/14 [FR] Administrative Court confirms ‘12’ rating for “Sausage Party”

On 14 December 2016, the Administrative Court of Paris issued a particularly amusing decision concerning the age classification of the American animated film “Sausage Party”, which was released in France in the autumn. In the film, products on sale in a supermarket realise the senselessness of their subservience to humans. This entertaining spoof traces the story of foodstuffs with human personalities from the moment they discover the reality of their condition until they finally win their freedom, particularly in the domain of sex and religious beliefs. A number of organisations called for the...

IRIS 2017-2:1/11 [DE] Unmarked TV programme spots in advertising block are unlawful

In two decisions of 17 November 2016, the seventh chamber of the Verwaltungsgericht Hannover (Hanover Administrative Court - VG) rejected two appeals by RTL against decisions issued by the Niedersächsische Landesmedienanstalt (Lower Saxony media authority) following breaches of the Rundfunkstaatsvertrag (Inter-State Broadcasting Agreement - RStV). The advertising-related provisions of the Rundfunkstaatsvertrag set out, in a general way, the obligation to separate editorial content from advertising, lay down limits for broadcast advertising, and provide a basis for the prosecution of those who infringe...

IRIS 2017-2:1/7 [CZ] Gambling Advertising

On 1 January 2017, the new gambling law took effect. Each provider of gambling has to obtain a basic operating permit, which is issued by the Ministry of Finance. The gambling provider must therefore apply for the relevant authorization. Unauthorized gambling should not be broadcasted or advertised. Exempted from the new Gambling law is gambling in the form of consumer competitions and other prize competitions. These forms of gambling are now considered to be normal business practice. The law allows the assessment of consumer competition as business practice in general. Games in the form of calls,...