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IRIS 2005-6:1/1 Guidelines on Marketing and Advertising Using Electronic Media Updated

The International Chamber of Commerce (ICC) has issued a new set of Guidelines on Marketing and Advertising Using Electronic Media formerly called ICC Guidelines on Advertising using the Internet. This latest version covers a wide array of electronic media besides the internet, like digital radio and television, telephone use and MMS/SMS. The Guidelines aim to provide the business community with a code of conduct for ethical marketing and complement applicable national and international laws. The ICC notes that in the ever-developing communications environment it is in the interest of businesses...

IRIS 2005-5:1/23 [DE] Voluntary Self-Monitoring Body for Search Engine Providers

Various German search engine providers have launched a self-regulation initiative under the umbrella of the Freiwillige Selbstkontrolle Multimediadienste-Anbieter (voluntary self-monitoring body for multimedia service providers - FSM). The founder members include FSM members Google, Lycos, MSN Deutschland, Yahoo, T-Online and T-Info. In addition to the FSM's general code of conduct, special rules have been developed for search engine providers. The aim of this self-regulatory system is to improve consumer protection and the protection of children and young people using search engines in Germany....

IRIS 2005-5:1/21 [RO] New Rules on Distribution of Audiovisual Licences

Decision No. 213 of Romania's National Audiovisual Council (CNA) on the procedure for the granting of audiovisual licences and the licensing of terrestrial transmission of broadcast programmes entered into force at the end of March 2005. Articles 3 to 10 of CNA Decision No. 213 regulate the tendering procedure for broadcasting licences. Article 3, for example, stipulates that the CNA must publicise any tendering for broadcasting licences, through advertisements in the printed media and on its own homepage (www.cna.ro), for example. Article 4 lists all the documents that must be submitted with the...

IRIS 2005-5:1/9 [DE] New Youth Protection Guidelines

On 25 February 2005, Freiwillige Selbstkontrolle Fernsehen (a voluntary self-monitoring body for TV companies - FSF) adopted the final part of the guidelines it has issued on the application of its monitoring system. This part concerns "unlawful programmes". According to the conditions of acceptance, such guidelines must be notified to the Kommission für Jugendmedienschutz (Commission for youth protection in the media - KJM) at least four weeks before their entry into force. This happened on 3 March 2005, which meant that the guidelines could enter into force on 4 April 2005. The guidelines are...

IRIS 2005-4:1/20 [IE] Film Censor Publishes Report on Adolescents and Film

On 1 February 2005 the Irish Film Censor's Office (IFCO) published a report on adolescent film usage and attitudes. This is the second phase of a research project commissioned by IFCO. The results of the first phase on Parental Usage and Attitudes to Film Classification was published in September 2004 (See IRIS 2004-9: 13).The report details the findings of a survey conduced among 1,045 adolescents (aged 12-17 years), as well as small-group interviews with twenty-four adolescents. Key findings of the research were as follows: - A large percentage of adolescents (up to 87%) watch films on a regular...