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On 14 October 2009, the Belgian Jury voor Ethische Praktijken inzake Reclame (Jury for Ethical Practices Concerning Advertising) issued a decision on a complaint, lodged by a member of the public, against the Flemish public broadcasting corporation VRT. The Jury for Ethical Practices Concerning Advertising is the self-disciplinary authority of the advertising and marketing sector in Belgium. It examines the compliance of advertisements with self-disciplinary advertising codes, such as the International Chamber of Commerce’s International Code of Advertising Practice, either after a complaint by...

The main regulatory framework for broadcasting is the Law on Radio and Television Broadcasting N. 7(I)/1998 (see IRIS 2001-1/13) as amended up to 2009. The Law amended and consolidated the Laws N. 120/1990 and N. 29(I)/1992 on radio and television respectively. Its main objectives are to allow the establishment and operation of private commercial broadcasters; to ensure the editorial and creative independence of professionals in the broadcast media and to set requirements for safeguarding media pluralism. The most significant provision of the Law is the establishment of the Radio Television Authority,...

The difficult political, administrative and ethnic situation in BiH has its resonance in the country´s media too, including communication in cyberspace. BiH is experiencing an expanding role of the Internet with a flood of private websites, forums and the like in which hate speech is also mushrooming. The Communications Regulatory Agency (RAK) has expanded its mandate on SMS broadcast via TV stations (see IRIS 2009-1: 1), but has not yet adopted further regulation regarding Internet content. A key problem is the global medium and local law dichotomy. But hateful messages posted (e.g.: “Bosniaks...

On 24 July 2009 the Ministry of Culture and National Heritage published draft guidelines for the implementation of the AVMSD (“guidelines”) and opened public consultations. The consultations took place until 24 August 2009. After analysing the outcome of the consultations the guidelines will be sent for intergovernmental consultations leading to the formal adoption of the guidelines. The guidelines envisage that the AVMSD will be transposed into national law by amending the Broadcasting Act. The regulatory authority responsible for the audiovisual media services will be the National Broadcasting...

On 30 September 2009 a new Code of Advertising Ethics entered into force in Hungary. The self-regulatory instrument was signed on 16 September 2009 by 26 professional associations covering practically the entire national advertising industry. The first Hungarian Code of Advertising Ethics was adopted by the market players in 1981 as the first of such codes in the former Eastern Bloc. Since then the code has been revised several times. However, the last revision took place in 2005 and the Hungarian advertising scene has been the subject of several changes during the past four years (IRIS 2005-10:...