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On 24 July 2009 the Ministry of Culture and National Heritage published draft guidelines for the implementation of the AVMSD (“guidelines”) and opened public consultations. The consultations took place until 24 August 2009. After analysing the outcome of the consultations the guidelines will be sent for intergovernmental consultations leading to the formal adoption of the guidelines. The guidelines envisage that the AVMSD will be transposed into national law by amending the Broadcasting Act. The regulatory authority responsible for the audiovisual media services will be the National Broadcasting...

On 30 September 2009 a new Code of Advertising Ethics entered into force in Hungary. The self-regulatory instrument was signed on 16 September 2009 by 26 professional associations covering practically the entire national advertising industry. The first Hungarian Code of Advertising Ethics was adopted by the market players in 1981 as the first of such codes in the former Eastern Bloc. Since then the code has been revised several times. However, the last revision took place in 2005 and the Hungarian advertising scene has been the subject of several changes during the past four years (IRIS 2005-10:...

The Verwaltungsgericht München (Munich Administrative Court) has endorsed in several decisions the view of the Bayerische Landeszentrale für Neue Medien (Bavarian Centre for New Media - BLM) and the Kommission für den Jugendschutz in den Medien (Commission for the Protection of Minors in the Media - KJM) that TV programmes in which plastic surgery is marketed for entertainment purposes can have an adverse effect on the development of children and young people. The decisions were in response to appeals by the channel MTV against decisions of the BLM permitting the broadcasting of several episodes...

In Austria, the private television stations have declared their intention to dispense with commercial breaks in children’s programmes in the future. A statement was issued on 15 September 2009 that, under the aegis of the Verband Österreichischer Privatsender (Association of Austrian Private Broadcasters - VÖP) and the Fachverband der Telekommunikations- und Rundfunkunternehmungen der Wirtschaftskammer Österreich (Austrian Chamber of Commerce’s Association of Telecommunications and Broadcasting Companies), a total of 14 TV broadcasters and these two associations had signed this declaration. The...

On 28 September 2009, the Parliamentary Assembly of the Council of Europe adopted Recommendation 1882 (2009), entitled “The promotion of Internet and online media services appropriate for minors”. The Assembly firstly states that the Council of Europe should pursue work on the protection of children in the information society, in particular as regards developing their media literacy skills and ensuring their protection against harmful content. The change that the Internet brought poses a challenge to the traditional standards for the protection of minors. Nevertheless, the Assembly emphasizes that...