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On 17 of December 2010 a package of legislation specific to the media was enacted in Luxembourg. In addition to the modifications made to the Law on Electronic Media (see IRIS 2011-2/31) which transposes the EU Audiovisual Media Services (AVMS) Directive, several regulations have been amended in parallel (see IRIS 2011-4/29). The amendments principally aim at bringing the executing regulations into line with the new version of the Electronic Media Law of 2010 (see IRIS 2011-2/31). The two regulations on the promotion of European works and on commercial communication have, however, been changed...

On 17 January 2011 the rules for the establishment of electronic programme guides (EPGs) were published in the official Portuguese news bulletin, Diário da República. EPGs consist of TV screen software applications which allow users to search for present and future programmes and all other TV services offered by operators (e.g., video on demand, pay-per-view, parental control systems). This initiative is the result of powers attributed to the State media regulatory entity (Entidade Reguladora para a Comunicação Social - ERC). According to its Statutes (Article 24, no. 3, paragraph r), approved...

Ofcom, the UK communications regulator, has issued new rules on product placement following the Government’s decision to permit it subject to restrictions (see IRIS 2010-8/33). The new rules are contained in the revised Broadcast Code and came into effect on 28 February 2011. Product placement is allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. The new rules clarify that single dramas fall within the genre of ‘films made for television’ where product placement may take place. But it will be prohibited in all children’s...

On 1 December 2010, the Government of the Czech Republic adopted a new concept for the support and development of the Czech film industry for the period 2011-2016. The concept’s objectives are: - to strengthen and uphold the values of Czech film culture; - to develop the Czech film industry in order to make it internationally competitive; - to increase the economic potential of the film industry and to create jobs; - to establish a functioning system for the financial support of the Czech film industry; - to create a legal basis for these objectives, in conformity with EU law; - to promote the...

On 20 September 2010 the public discussion on the Draft of the new Media Act - 1 (Zakon o medijih - 1, osnutek) was closed. The Draft Media Act implements the Audiovisual Media Services Directive, which changes the definition of media. New categories are introduced: audiovisual media services and audiovisual media services on demand. Besides, the Directive defines and incorporates in its provisions the novel concepts of editorial responsibility, providers of audiovisual media services, audiovisual commercial communication and product placement. After the media and expert comments of the Draft a...