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IRIS 2013-1:1/12 [CZ] Amendment of the Broadcasting Act

The Parliament of the Czech Republic approved an amendment of the Broadcasting Act concerning the increased volume of commercials compared to the rest of television programming. For a long time, the Council for Radio and Television Broadcasting (the Council) has received a wide range of complaints from viewers dealing with increased commercial sound volumes during the broadcasting of commercials. According to the amended Broadcasting Act, it is the responsibility of the Council to authoritatively intervene in any case of significant volume increases during television advertising. Previously, the...

IRIS 2013-1:1/10 [BA] Approach to “Significant Value” Adopted

At its session held on 13 November 2012, the Council of the Communications Regulatory Agency (CRA) adopted the Code amending the Code on Commercial Communications (Code) in order to reflect the newly taken approach to the legal understanding of a “significant value” of promoted goods and services. The Code, as now amended, considers any inclusion of goods and services in the audiovisual or radio programme as product placement, regardless of their value. The Code has been in force since 1 January 2012. However, the application of provisions on product placement was postponed until 1 January 2013...

IRIS 2013-1:1/5 [AL] KKRT Issues Warning on Advertising of Medical Treatment

The Keshili Kombetar i Radios dhe Televizionit (National Council of Radio and Television - KKRT) has issued a warning to radio and television broadcasters regarding the advertising of medical products. The KKRT found that the broadcasters violate extensively against Albanian law. According to Article 58 of the Law no. 8410, of 30.9.1998, “On public and private radio and television in the Republic of Albania”, the broadcasting of advertising spots for medicine or medical treatment that is available only upon subscription is prohibited. Based on this regulation, the KKRT has asked electronic media...

IRIS 2012-10:1/16 [HR] CEM Imposes Fines on Croatian Broadcasters

The Electronic Media Act (EMA), in Article 69, Paragraph 1, Subparagraphs 12 and 16, prescribes that the Council for Electronic Media (CEM) ensures the supervision over the implementation of provisions on the programming principles and obligations determined by the EMA and a special regulation, save for electronic publications. The CEM also considers the complaints of citizens on the media services providers’ behaviour with regard to the implementation of acts and takes measures in compliance with the EMA. Pursuant to the aforementioned provisions of the EMA, by maintaining continuous supervision...

IRIS 2012-10:1/15 [GB] ASA Adjudication on Channel Four Television Corporation’s Posters Advertising a Documentary

On 3 October 2012, the UK’s Advertising Standard Authority (ASA) ruled against Channel Four Television for its posters advertising its documentary based on the film My Big Fat Gypsy Wedding. The posters featured the words "Bigger. Fatter. Gypsier" over an image of a young boy looking directly at the camera and others of two teenagers wearing low-cut bra tops and three young girls dressed for their first Holy Communion standing in front of a caravan. The ASA, on advice from the Equality and Human Rights Commission reviewed the matter in light of the provisions of the UK Code of Non-broadcast Advertising,...