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IRIS 2013-5:1/39 [SK] Non-compliance with Product Placement Identification Requirement

On 15 January 2013, the Council for Broadcasting and Retransmission of the Slovak Republic (“CBR”) imposed a fine of EUR 1,500 on the major commercial broadcaster for the failure to inform the public about the existence of product placement in its programme and for giving undue prominence to the product in question. The programme was a reality show taking place in a bar. Even though the bar was an operating business, it was built solely for the purpose of producing the reality show. The bar contained many products with commercial logos visible. Since this programme was under the exclusive editorial...

IRIS 2013-5:1/34 [NL] Media Policy Priorities of the Dutch Media Authority in 2013

In accordance with Article 7.20 (1) of the Mediawet 2008 (Dutch Media Act), the Commissariaat voor de Media (Media Authority - CvdM) must report each year to the Minister of Education, Culture and Science on its intended enforcement policy. On 31 October 2012 the CvdM sent its enforcement letter 2013 to the Minister and made it public. In its letter to the Minister, the CvdM first emphasises the general principles in its enforcement strategy that are focused on stimulating the presence of a level playing field and effective and customised supervision measures for different media institutions. The...

IRIS 2013-5:1/20 [DE] Regional Media Authorities Publish Revised Television Advertising Guidelines

At the beginning of March 2013, the Landesmedienanstalten (regional media authorities) published the revised version of the Gemeinsame Richtlinien für die Werbung, die Produktplatzierung, das Sponsoring und das Teleshopping im Fernsehen (Joint Guidelines on Advertising, Product Placement, Sponsorship and Teleshopping on Television), which came into force on 22 February 2013. Authorised to issue such guidelines under Article 46 of the Rundfunkstaatsvertrag (Inter-State Broadcasting Agreement - RStV), the media authorities have therefore put the advertising rules contained in the RStV in concrete...

IRIS 2013-5:1/19 [DE] Inter-State Gambling Agreement Advertising Directive Enters into Force

On 1 February 2013, the Werberichtlinie (Advertising Directive - WerbeRL), designed to put the Staatsvertrag zum Glücksspielwesen in Deutschland (Inter-State Gambling Agreement - GlüStV) into concrete form, entered into force. It had been adopted on 7 December 2012 by the Glücksspielkollegium (Gambling Commission) which, in accordance with Article 9a(5) to (8) of the Inter-State Gambling Agreement, is composed of representatives of all 16 gambling supervisory authorities and acts on behalf of the regional authorities. Under Article 5(3)(1) GlüStV in conjunction with Articles 7 and 2(2)(7) of the...

IRIS 2013-5:1/12 [BG] Amendments to Bulgarian Media Law

Several amendments have been made during the months of March and April 2013 to different acts pertaining to the Bulgarian Media Law. An amendment and a supplement to the Electronic Communications Act (ECA) introduced a new Art. 231 (published on 15 March 2013 in the "Official Gazette", issue 27). The purpose of this provision is the protection of the rights of media consumers, especially in the case of commercial disputes between television broadcasters and network operators. Therefore, Art. 231 envisages that the contract between the consumer and the network operator has to outline a detailed...