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IRIS 2013-7:1/8 [CZ] RRTV Specifies Regulation of Advertising Loudness

On 14 May 2013, the Czech broadcasting regulatory authority Rada pro Rozhlasové A Televizní Vysílání (Council for Radio and Television - RRTV) issued a Decree regulating certain characteristics of audio signal levels in advertising, teleshopping and sponsorship information on television. It is based on the stipulations contained in the Czech Broadcasting Act No. 231/2001 Coll. (see IRIS 2013-1/12) and specifies the requirements and technical aspects of the broadcasting audio signal. According to the Decree, the television broadcaster shall ensure that the level of the audio signal of advertising,...

IRIS 2013-6:1/29 [RO] Draft Decision to Install Ad Duration Counter Rejected

On 16 May 2013, the Consiliul Naţional al Audiovizualului (National Audiovisual Council - CNA) rejected by 8 votes to one the Draft Decision to oblige media service providers to install and display a counter for TV advertising. The president of the CNA issued the proposal to install counters that are displayed simultaneously with the advertisement directly on the TV screen. The counter is supposed to enable viewers to control whether the media service providers comply with the quantitiatve advertising rules of the Audiovisual Media Services Directive 2010/13/EU and the national media law, specifically...

IRIS 2013-6:1/27 [RO] Approval of Emergency Ordinance for the Modification of Audiovisual Law

The Camera Deputaţilor (Chamber of Deputies, Lower Chamber of the Romanian Parliament) approved on 23 April 2013 the Government’s Emergency Ordinance no. 25 of 10 April 2013 for the modification and completion of the Audiovisual Law no. 504/2002. The Romanian Senate (Upper Chamber) will have the final decision (see inter alia IRIS 2010-1/36, IRIS 2011-4/31, IRIS 2011-7/37, and IRIS 2013-3/26). The Emergency Ordinance intends to boost the development of the Romanian audiovisual market by fostering and encouraging local TV production, investments in local programmes and other developments and economic...

IRIS 2013-6:1/23 [GB] Ofcom Rules on British Election Coverage

On 21 March 2013, the UK broadcasting regulator Ofcom ruled that independent candidates will not get the automatic right to their own party election broadcasts, despite the majority of political parties and broadcasters responding to the consultation believing that they should. But Ofcom will support the Electoral Commission to raise this issue with the British Government in future, in the hopes that the law will be changed in future to widen the access to make such broadcasts. The regulator carried out its wide-ranging consultation over party political/referendum broadcasting, and election coverage...

IRIS 2013-6:1/22 [GB] Television Advertisement Lacked ‘Social Responsibility’

On 8 May 2013, the UK Advertising Standards Authority published an adjudication finding that a broadcast advertisement was not socially responsible. The UK Code of Broadcast Advertising (BCAP Code) contains an Article (1.2.), which states that ‘Advertisements must be prepared with a sense of responsibility to the audience and to society’. 29 complaints were received by the Advertising Standards Authority (ASA) regarding an advertisement for a so-called “pay day loan”. The advertisement, in the name of a company trading as ‘Cash Lady’ was fronted by singer Kerry Katona who had financial problems...